SCH

SCH — pop artist from FR.

Santiago Nicolás Chacón, known as SCH, is a singer, songwriter, producer, and multi-instrumentalist from José C. Paz, Buenos Aires. He has been involved in…

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bca-67e0-79a0-97f6-a0369fe50396

Find Artist

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaisrap marseillehip hop

Influential: 64.46% Fanbase: 61.56% Trending: 65.91%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-10

4,026,000

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.46% | Fanbase 61.56% | Trending 65.91% | CAREER STAGE: MAINSTREAM

Biography

Santiago Nicolás Chacón, known as SCH, is a singer, songwriter, producer, and multi-instrumentalist from José C. Paz, Buenos Aires. He has been involved in music from a young age, channeling personal stories and emotions into his soulful compositions. SCH is focused on sharing his life experiences and emotions through his music, creating harmonious melodies that resonate with listeners.

Report Date: 2025-09-10

SCH engages 18-24 & 25-34 audiences with repeatable results in FRANCE, ALGERIA, MOROCCO. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,239,110 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SCH score 2.09% — Strong bucket.

Followers:4,026,000

Engagements:84,051

Rate:2.1%

Posts:86

Avg Likes:78,524

Avg Comments:1,478

Avg Views:1,674,460

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,026,000 · Engagements 84,051 · Rate 2.1% Posts 86 · Views 1,674,460 · Avg Likes 78,524 · Avg Comments 1,478 · Avg Views 1,674,460	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 13-17: 7% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	FRANCE (56%) ALGERIA (13%) MOROCCO (6%) BELGIUM (5%) COLOMBIA (5%)	Top regions: FRANCE (56%), ALGERIA (13%), MOROCCO (6%)
Platform Engagement	Tiktok: 435,350 avg views/post · Youtube: 1,239,110 avg views/post	Best reach: Youtube 1,239,110 avg views; best engagement: Tiktok 43,900 avg likes