Sawyer Brown
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
253,524
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-27 02:50:35 UTC
Genres
Biography
Formed in the late 1970s, Sawyer Brown evolved from Don King's touring band and achieved early success with their victory on Star Search and subsequent signing with Liberty/Capitol in 1984. The band navigated through highs and lows on the charts, with standout albums like The Dirt Road and Outskirts of Town producing hit singles like "Some Girls Do" and "Thank God for You." Despite label changes and musical shifts, Sawyer Brown's commitment to touring and consistent output culminated in their return to the studio with the release of the Christian music record Rejoice in 2008 and the 2024 album Desperado Troubadours, guided by producer Blake Shelton.
Sawyer Brown resonates most with 25-34 & 45-64 audiences and shows durable presence in UNITED STATES, NIGERIA, CANADA. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (29,400 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 253,524 · Engagements 1,567 · Rate 0.6% Posts 343 · Views 32,385 · Avg Likes 1,467 · Avg Comments 59 · Avg Views 32,385 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 45-64: 29% 35-44: 29% 18-24: 12% |
Largest: 25-34 (30%); next: 45-64 (29%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (81%) NIGERIA (13%) CANADA (5%) AUSTRALIA (0%) |
Top regions: UNITED STATES (81%), NIGERIA (13%), CANADA (5%) |
| Platform Engagement | Tiktok: 29,400 avg views/post · Youtube: 2,985 avg views/post | Best reach: Tiktok 29,400 avg views; best engagement: Tiktok 1,370 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Sawyer Brown
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 1,797,373
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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1,040,869 | 57.91% |
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722,501 | 40.20% |
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34,003 | 1.89% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 03:30 UTC | Sawyer Brown | Crown Theatre | Fayetteville, United States | |
| 2026-03-06 03:30 UTC | Sawyer Brown | Crown Complex | Fayetteville, United States | |
| 2026-03-15 02:00 UTC | Lonestar, Sawyer Brown | Family Arena | Saint Charles, United States | |
| 2026-03-15 03:55 UTC | Sawyer Brown | The Family Arena | Saint Charles, United States | |
| 2026-03-28 03:00 UTC | Sawyer Brown | OLG Stage at Fallsview Casino | Niagara Falls, Canada |















