Sawyer Brown

Sawyer Brown

Country: US

Influence: 60.55% Fanbase: 43.95% Trending: 68.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-10

253,524

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-27 02:50:35 UTC

Genres

countrycountrycountry roadcountry rockcontemporary country

Biography

Sawyer Brown rose to fame after winning a televised talent competition in 1984 and went on to achieve a successful career spanning decades. The country band, influenced by artists like the Eagles and Merle Haggard, maintained a string of hits throughout the late 20th century, including chart-toppers like "Step That Step" and "Thank God for You." Despite lineup changes and label shifts, Sawyer Brown's resilience and dedication to touring kept them in the spotlight, leading to the 2024 release of Desperado Troubadours, their first album in 13 years produced by Blake Shelton.

Formed in the late 1970s, Sawyer Brown evolved from Don King's touring band and achieved early success with their victory on Star Search and subsequent signing with Liberty/Capitol in 1984. The band navigated through highs and lows on the charts, with standout albums like The Dirt Road and Outskirts of Town producing hit singles like "Some Girls Do" and "Thank God for You." Despite label changes and musical shifts, Sawyer Brown's commitment to touring and consistent output culminated in their return to the studio with the release of the Christian music record Rejoice in 2008 and the 2024 album Desperado Troubadours, guided by producer Blake Shelton.

Sawyer Brown Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Sawyer Brown resonates most with 25-34 & 45-64 audiences and shows durable presence in UNITED STATES, NIGERIA, CANADA. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (29,400 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sawyer Brown score 0.62%Low bucket.
Followers:253,524
Engagements:1,567
Rate:0.6%
Posts:343
Views:32,385
Avg Likes:1,467
Avg Comments:59
Avg Views:32,385

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 253,524 · Engagements 1,567 · Rate 0.6%
Posts 343 · Views 32,385 · Avg Likes 1,467 · Avg Comments 59 · Avg Views 32,385
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 30%
45-64: 29%
35-44: 29%
18-24: 12%
Largest: 25-34 (30%); next: 45-64 (29%)
Gender Split Female: 43%
Male: 57%
Non-binary/Other: 0%
Skews male (57%)
Top Countries UNITED STATES (81%)
NIGERIA (13%)
CANADA (5%)
AUSTRALIA (0%)
Top regions: UNITED STATES (81%), NIGERIA (13%), CANADA (5%)
Platform Engagement Tiktok: 29,400 avg views/post · Youtube: 2,985 avg views/post Best reach: Tiktok 29,400 avg views; best engagement: Tiktok 1,370 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Sawyer Brown

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Sawyer Brown today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-26)

Total: 1,797,373

PLATFORM TOTAL %
Spotify Spotify 1,040,869 57.91%
Pandora Pandora 722,501 40.20%
Yandex Yandex 34,003 1.89%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-06 03:30 UTC Sawyer Brown Crown Theatre Fayetteville, United States
2026-03-06 03:30 UTC Sawyer Brown Crown Complex Fayetteville, United States
2026-03-15 02:00 UTC Lonestar, Sawyer Brown Family Arena Saint Charles, United States
2026-03-15 03:55 UTC Sawyer Brown The Family Arena Saint Charles, United States
2026-03-28 03:00 UTC Sawyer Brown OLG Stage at Fallsview Casino Niagara Falls, Canada

Trending Artist