Santrinos Raphael

Santrinos Raphael — pop artist from TG.

Santrinos Raphaël, de son vrai nom Atassé El Pidio Hounou, est un chanteur togolais né le 4 mars 1996 à Lomé. Son premier album, "Crois en Moi", sorti avec 18…

Influence: 52.25% Fanbase: 38.54% Trending: 59.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kiabi • 15.03% • Very Strong

As of 2025-09-09

1,164,377

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:11 UTC

Genres

poptogolese popafricanazontobeats

Biography

Santrinos Raphaël, de son vrai nom Atassé El Pidio Hounou, est un chanteur togolais né le 4 mars 1996 à Lomé. Son premier album, "Crois en Moi", sorti avec 18 titres dont des succès comme « Ton numéro » et « Juste une soirée », lance sa carrière et le positionne en tant que chanteur de ballades romantiques. Son single « Maladie d’amour », sorti en 2021, se classe numéro un des charts pendant 7 semaines sur TRACE et propulse son deuxième album, "Coup de Cœur", sorti la même année. Santrinos enchaîne depuis avec des collaborations prestigieuses et des singles accrocheurs comme « Ma vie doit changer » et « On va pas divorcer », faisant de lui une figure incontournable de la scène musicale africaine et européenne. Son dernier album, "Belle Vie", comporte 18 titres avec des collaborations notables incluant HIRO, Emma’a et LIL JAY.

Top Brand Affinities

Report Date: 2025-09-09

Santrinos Raphael resonates with 25-34 & 18-24 audiences and sustains presence in FRANCE, UNITED STATES, GHANA. The demographic is heavily male (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 46,368 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Kiabi, Rossignol, Palm Angels maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Santrinos Raphael score 0.73% — Low bucket.

Brand: KiabiBrand: RossignolBrand: Palm Angels

Followers:1,164,377

Engagements:8,498

Rate:0.7%

Posts:357

Avg Likes:9,180

Avg Comments:156

Avg Views:46,368

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,164,377 · Engagements 8,498 · Rate 0.7% Posts 357 · Views 46,368 · Avg Likes 9,180 · Avg Comments 156 · Avg Views 46,368	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 42% 35-44: 6% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (42%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	FRANCE (46%) UNITED STATES (14%) GHANA (7%) TOGO (5%) CAMEROON (4%)	Top regions: FRANCE (46%), UNITED STATES (14%), GHANA (7%)
Platform Engagement	Instagram: 5,414 avg likes/post · Youtube: 46,368 avg views/post	Best reach: Youtube 46,368 avg views; best engagement: Instagram 5,414 avg likes

Top Brand Affinities

Kiabi

Score: 15.03

Rossignol

Score: 13.31

Palm Angels

Score: 12.68

Zalando

Score: 12.57

Carrefour

Score: 12.27

Montecristo

Score: 9.80

boohoo

Score: 8.23

Champion

Score: 7.65

JACQUEMUS

Score: 7.49

Foot Locker

Score: 7.21

Kiko

Score: 6.80

Timberland

Score: 5.88

Brand	Category	Score
Kiabi		15.03
Rossignol		13.31
Palm Angels		12.68
Zalando		12.57
Carrefour		12.27
Montecristo		9.80
boohoo		8.23
Champion		7.65
JACQUEMUS		7.49
Foot Locker		7.21
Kiko		6.80
Timberland		5.88
Alexander McQueen		5.62
BALMAIN		5.27
Colgate		5.24
FashionNova		4.73
Fenty beauty		4.65
ASOS		4.45
Christian Louboutin		4.19
GIVENCHY		3.88
Vogue		3.86
Christian Dior		3.80
Hennessy		3.72
Balenciaga		3.59
Louis Vuitton		3.29
Fendi		3.23
Gucci		3.03
TOM FORD		3.02
shein		2.98
Pull&Bear		2.91
Bershka		2.84
New Balance		2.81
Moschino		2.79
Versace		2.75
Lacoste		2.67
Dolce & Gabbana		2.61
Rolex		2.61
Urban Outfitters		2.53
Hermès		2.52
SheInside		2.51
Zara		2.43
The North Face		2.19
KENZO		1.98
Yves Saint Laurent		1.81
Nike		1.79
Cartier		1.73
Supreme		1.70
Primark		1.66
KFC		1.66
NBA		1.64