SANTA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
503,848
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:32 UTC
Genres
Biography
SANTA indexes high with fans in the 25-34 range in FRANCE, BELGIUM, SWITZERLAND. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 428,871 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Accor Hotels, Fnac, Galeries Lafayette, making streetwear, music platforms, and lifestyle products a natural test bed. Choose SANTA when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 503,848 · Engagements 35,009 · Rate 6.9% Posts 347 · Views 566,421 · Avg Likes 34,448 · Avg Comments 790 · Avg Views 566,421 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 18-24: 23% 35-44: 22% 45-64: 22% |
Largest: 25-34 (30%); next: 18-24 (23%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
FRANCE (83%) BELGIUM (6%) SWITZERLAND (2%) UNITED STATES (1%) CANADA (1%) |
Top regions: FRANCE (83%), BELGIUM (6%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 21,436 avg likes/post · Tiktok: 137,550 avg views/post · Youtube: 428,871 avg views/post | Best reach: Youtube 428,871 avg views; best engagement: Instagram 21,436 avg likes |
Top Brand Affinities
Accor Hotels
Fnac
Galeries Lafayette
Warner Music
Zadig Voltaire
Monoprix
Air France
Jean Paul Gaultier
Leroy Merlin
Cluse
Ricard
Birchbox
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 118.40 | |
| Fnac | 95.69 | |
| Galeries Lafayette | 47.93 | |
| Warner Music | 44.98 | |
| Zadig Voltaire | 32.65 | |
| Monoprix | 27.71 | |
| Air France | 25.06 | |
| Jean Paul Gaultier | 24.87 | |
| Leroy Merlin | 23.45 | |
| Cluse | 23.21 | |
| Ricard | 20.66 | |
| Birchbox | 18.46 | |
| Longchamp | 17.84 | |
| Kiabi | 17.25 | |
| ESPRIT | 16.97 | |
| NBC | 15.40 | |
| Ableton | 14.73 | |
| Easyjet | 14.68 | |
| Perrier | 13.65 | |
| Eurostar | 13.51 | |
| PLAYMOBIL | 12.84 | |
| Garnier | 12.63 | |
| Décathlon | 11.33 | |
| Calzedonia | 11.31 | |
| Auchan | 10.98 | |
| Evian | 10.68 | |
| Montblanc | 10.56 | |
| Vichy | 10.25 | |
| JACQUEMUS | 9.45 | |
| Elle Magazine | 8.63 | |
| Citroen | 8.12 | |
| Thermomix | 7.85 | |
| Bose | 7.10 | |
| Lollapalooza | 6.96 | |
| KARL LAGERFELD | 6.09 | |
| Tarte Cosmetics | 5.98 | |
| Peugeot | 5.51 | |
| Polaroid | 4.92 | |
| Yves Saint Laurent | 4.66 | |
| Babybump | 4.62 | |
| KENZO | 4.53 | |
| Primark | 4.50 | |
| Nespresso | 4.37 | |
| Pull&Bear | 4.17 | |
| Rover | 4.16 | |
| Christian Louboutin | 4.13 | |
| Lacoste | 4.04 | |
| Haribo | 4.01 | |
| Lindt | 3.98 | |
| Renault | 3.95 |
Official Profiles
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LoginArtist: SANTA
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | SANTA | Zénith de St Etienne | Saint-Étienne, France | |
| 2025-12-11 04:00 UTC | SANTA | Zénith d'Auvergne | Cournon-d'Auvergne, France | |
| 2025-12-12 04:00 UTC | SANTA | Arena Loire, salle annexe | Trélazé, France | |
| 2025-12-13 04:00 UTC | SANTA | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2025-12-18 04:00 UTC | SANTA | Zenith Paris | Paris, France | |
| 2026-02-26 04:00 UTC | SANTA | Zenith d'Orléans | Orléans, France | |
| 2026-02-27 04:00 UTC | SANTA | Arkéa Arena | Floirac, France | |
| 2026-02-28 04:00 UTC | SANTA | Zénith de Toulouse | Toulouse, France | |
| 2026-03-04 04:00 UTC | SANTA | Le Zénith de Dijon | Dijon, France | |
| 2026-03-05 04:00 UTC | SANTA | Palexpo | Le Grand-Saconnex, Switzerland | |
| 2026-03-06 04:00 UTC | SANTA | LDLC Arena | Lyon, France | |
| 2026-03-08 04:00 UTC | SANTA | FOREST NATIONAL | Brussels, Belgium | |
| 2026-03-09 01:00 UTC | SANTA | Le Colisee | Chartres, France | |
| 2026-03-11 03:00 UTC | SANTA | Zénith Arena de Lille | Lille, France | |
| 2026-03-11 03:00 UTC | SANTA | ZENITH D'AMIENS | Amiens, France | |
| 2026-03-13 03:00 UTC | SANTA | ARENA FUTUROSCOPE | Chasseneuil-du-Poitou, France | |
| 2026-03-14 03:00 UTC | SANTA, Alizée, Faudel, Tragédie, Billy Crawford, Helmut Fritz, Tribal King, Organiz, Priscilla Betti, L5, Prok & Fitch presents Salome de Bahia, Worlds Apart | Le Dôme de Paris - Palais des Sports | Paris, France | |
| 2026-03-19 03:00 UTC | SANTA | Zenith Pau | Pau, France | |
| 2026-03-20 03:00 UTC | SANTA | SUD DE FRANCE ARENA | Montpellier, France | |
| 2026-03-22 03:00 UTC | SANTA | Palais Nikaïa | Nice, France | |
| 2026-03-25 03:00 UTC | SANTA | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-03-26 03:00 UTC | SANTA | Zénith de Rouen | Le Grand-Quevilly, France | |
| 2026-03-27 03:00 UTC | SANTA | ZENITH D'AMIENS | Amiens, France | |
| 2026-04-01 03:00 UTC | SANTA | Le Dôme de Marseille | Marseille, France | |
| 2026-04-03 03:00 UTC | SANTA | Accor Arena | Paris, France |
