sangiovanni

sangiovanni — hip-hop & rap artist from IT.

21-year-old Italian pop sensation sangiovanni has quickly risen to fame in recent years, earning the title of "Italy's new face of pop" from Billboard. Known…

Influence: 50.92% Fanbase: 37.83% Trending: 57.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 46.01% • Very Strong

As of 2025-09-09

2,025,765

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:49 UTC

Genres

hip-hop & raphip-hop/rap

Biography

21-year-old Italian pop sensation sangiovanni has quickly risen to fame in recent years, earning the title of "Italy's new face of pop" from Billboard. Known for his unique singing style and compelling lyrical content, sangiovanni delves into themes of paranoia, euphoria, and love in his music. His debut EP and hit single have garnered massive success in Italy and internationally, with multiple platinum certifications and chart-topping positions.

In 2022, sangiovanni released his platinum-certified debut album, featuring the hit single "farfalle" which debuted at the Sanremo Festival. His collaboration with Spanish popstar Aitana on the remix of "farfalle" further solidified his success, earning numerous platinum certifications in various countries. With an impressive collection of platinum and gold records in Italy, Spain, and Switzerland, sangiovanni has quickly become a rising star in the global pop music scene.

Top Brand Affinities

Report Date: 2025-09-09

sangiovanni has momentum with 18-24 & 25-34 audiences—particularly in ITALY, SPAIN, UNITED STATES. A female-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 260,021 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Elisabetta Franchi, Liu Jo, Superga signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist sangiovanni score 1.77% — Moderate bucket.

Brand: Elisabetta FranchiBrand: Liu JoBrand: Superga

Followers:2,025,765

Engagements:35,897

Rate:1.8%

Posts:56

Avg Likes:35,644

Avg Comments:761

Avg Views:260,021

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,025,765 · Engagements 35,897 · Rate 1.8% Posts 56 · Views 260,021 · Avg Likes 35,644 · Avg Comments 761 · Avg Views 260,021	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 30% 35-44: 12% 13-17: 8%	Largest: 18-24 (44%); next: 25-34 (30%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	ITALY (81%) SPAIN (5%) UNITED STATES (2%) GERMANY (1%) BRAZIL (1%)	Top regions: ITALY (81%), SPAIN (5%), UNITED STATES (2%)
Platform Engagement	Instagram: 31,703 avg likes/post · Youtube: 260,021 avg views/post	Best reach: Youtube 260,021 avg views; best engagement: Instagram 31,703 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 46.01

Liu Jo

Score: 24.28

Superga

Score: 17.76

Intimissimi

Score: 13.87

Calzedonia

Score: 13.84

Auchan

Score: 12.97

Arezzo

Score: 12.63

Miele

Score: 11.89

Selfiegram

Score: 7.04

Alfa Romeo

Score: 6.89

Ryanair

Score: 6.72

JACQUEMUS

Score: 6.39

Brand	Category	Score
Elisabetta Franchi		46.01
Liu Jo		24.28
Superga		17.76
Intimissimi		13.87
Calzedonia		13.84
Auchan		12.97
Arezzo		12.63
Miele		11.89
Selfiegram		7.04
Alfa Romeo		6.89
Ryanair		6.72
JACQUEMUS		6.39
Emporio Armani		6.14
Kiko		5.67
ABC		4.89
Campari		4.82
Moschino		4.68
Stradivarius		4.39
Moncler		4.29
Armani		4.05
Polaroid		3.66
Harrods		3.60
Daniel Wellington		3.59
Bershka		3.58
Ferragamo		3.57
Aperol		3.44
Fendi		3.28
Lindt		3.15
Bellagio		2.91
Pandora		2.90
Valentino		2.82
Pull&Bear		2.77
Dr. Martens		2.61
Fila		2.60
Michael Kors		2.50
Tiffany		2.48
shein		2.45
Fiat		2.44
Nutella		2.44
Pizza Lover		2.42
Pantone Inc		2.35
MTV		2.27
Dolce & Gabbana		2.15
Universal		2.14
ASOS		2.04
Ray-Ban		1.98
Zara		1.97
Prada		1.95
Guess		1.93
SheInside		1.92