Sandy Rivera
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
56,729
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:49:14 UTC
Genres
Biography
Sandy Rivera cuts through with 35-44 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, ITALY. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 114 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Pioneer, Allen & Heath, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,729 · Engagements 114 · Rate 0.2% Posts 2,391 · Views 0 · Avg Likes 114 · Avg Comments 10 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 39% 25-34: 36% 45-64: 18% 18-24: 7% |
Largest: 35-44 (39%); next: 25-34 (36%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (20%) UNITED STATES (15%) ITALY (10%) SPAIN (7%) SOUTH AFRICA (4%) |
Top regions: UNITED KINGDOM (20%), UNITED STATES (15%), ITALY (10%) |
| Platform Engagement | Instagram: 114 avg likes/post | best engagement: Instagram 114 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Allen & Heath
Ableton
MOOG
MRV
Akai
Trancefamily
Sennheiser
Amazon Music
SoundCloud
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 274.71 | |
| Pioneer | 161.91 | |
| Allen & Heath | 109.95 | |
| Ableton | 61.83 | |
| MOOG | 50.02 | |
| MRV | 45.23 | |
| Akai | 43.39 | |
| Trancefamily | 33.17 | |
| Sennheiser | 32.59 | |
| Amazon Music | 28.84 | |
| SoundCloud | 22.81 | |
| Tomorrowland | 15.26 | |
| Beats Electronics | 12.20 | |
| Pro Tools | 10.83 | |
| Spotify Music | 9.37 | |
| Grey Goose | 8.80 | |
| Dom Pérignon | 8.61 | |
| Jagermeister | 6.70 | |
| Moët & Chandon | 6.57 | |
| Selfridges | 6.56 | |
| Absolut | 6.50 | |
| Bose | 6.07 | |
| Carlsberg | 5.58 | |
| Garnier | 5.15 | |
| Stüssy | 4.82 | |
| Hurley | 4.77 | |
| iHeartRadio Music Awards | 4.38 | |
| MTV | 4.19 | |
| Campari | 4.08 | |
| Coachella | 4.02 | |
| Hilton | 3.75 | |
| Bacardi | 3.48 | |
| Aperol | 3.22 | |
| musical.ly | 3.06 | |
| Martini | 3.02 | |
| TOM FORD | 2.83 | |
| Red Bull | 2.80 | |
| Heineken | 2.58 | |
| BBC | 2.50 | |
| Aston Martin | 2.46 | |
| Jack Daniels | 2.41 | |
| Warner Bros | 2.41 | |
| Matrix | 2.38 | |
| Guinness | 2.31 | |
| Sneakerhead | 2.28 | |
| Dolce & Gabbana | 2.27 | |
| Paramount Pictures | 2.24 | |
| Carhartt | 2.23 | |
| Rolls-Royce | 2.21 | |
| Ferrari | 2.19 |
Official Profiles
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LoginArtist: Sandy Rivera
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
