Sampha

Sampha — r&b, funk & soul artist from GB.

UK breakout star turned global icon, Sampha has left an indelible mark on contemporary culture. With a career marked by acclaimed releases like the "Dual" EP…

Influence: 65.84% Fanbase: 55.26% Trending: 71.13% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 22.61% • Very Strong

As of 2025-09-09

661,591

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:27 UTC

Genres

r&b, funk & soulindie soulalternative r&bcontemporary r&bneo soulelectronicelectronic

Biography

UK breakout star turned global icon, Sampha has left an indelible mark on contemporary culture. With a career marked by acclaimed releases like the "Dual" EP and the Mercury Music Prize-winning album "Process," the south London singer, songwriter, and producer has collaborated with a diverse range of artists, from Kendrick Lamar to Solange, showcasing his unique talent and versatility. Beyond music, Sampha's creative reach extends into fashion and film, with notable partnerships with Grace Wales Bonner and Kahlil Joseph.

Top Brand Affinities

Report Date: 2025-09-09

Sampha cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 66,500 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Akai, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sampha score 1.21% — Moderate bucket.

Brand: MixcloudBrand: AkaiBrand: MOOG

Followers:661,591

Engagements:7,996

Rate:1.2%

Posts:377

Avg Likes:7,880

Avg Comments:87

Avg Views:68,024

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 661,591 · Engagements 7,996 · Rate 1.2% Posts 377 · Views 68,024 · Avg Likes 7,880 · Avg Comments 87 · Avg Views 68,024	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 39% 35-44: 6% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (39%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (38%) UNITED KINGDOM (8%) CANADA (5%) BRAZIL (5%) SOUTH AFRICA (5%)	Top regions: UNITED STATES (38%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement	Instagram: 6,349 avg likes/post · Tiktok: 66,500 avg views/post · Youtube: 1,524 avg views/post	Best reach: Tiktok 66,500 avg views; best engagement: Instagram 6,349 avg likes

Top Brand Affinities

Mixcloud

Score: 22.61

Akai

Score: 16.29

MOOG

Score: 15.21

Blackmagic Design

Score: 12.79

Ableton

Score: 12.77

Maison Margiela

Score: 10.36

Tate Modern

Score: 10.09

Amazon Music

Score: 9.91

Acne Studios

Score: 8.71

JACQUEMUS

Score: 8.59

Glossier

Score: 8.35

SoundCloud

Score: 7.73

Brand	Category	Score
Mixcloud		22.61
Akai		16.29
MOOG		15.21
Blackmagic Design		12.79
Ableton		12.77
Maison Margiela		10.36
Tate Modern		10.09
Amazon Music		9.91
Acne Studios		8.71
JACQUEMUS		8.59
Glossier		8.35
SoundCloud		7.73
Pro Tools		7.13
Pioneer		6.68
Kodak		6.66
Selfridges		6.49
ASOS		6.48
Stüssy		6.42
Coachella		6.40
Stone Island		6.19
Champion		5.91
Beats Electronics		5.78
Loewe		5.67
Dr. Martens		5.17
Spotify Music		5.03
Alexander McQueen		4.89
Urban Outfitters		4.61
Fenty beauty		4.20
Hennessy		4.04
Moncler		3.87
Carhartt		3.83
Lollapalooza		3.80
Verizon		3.77
MTV		3.72
Showtime		3.69
Fujifilm		3.63
Paramount Pictures		3.52
Polaroid		3.25
New Balance		3.16
Supreme		3.13
Topshop		3.13
Fendi		3.06
Olympus		3.00
NBC		2.92
Sneakerhead		2.86
BALMAIN		2.82
Los Angeles Lakers		2.80
ESPN		2.80
Timberland		2.77
Vogue		2.72