Sammy Arriaga

Sammy Arriaga — pop artist from US.

Sammy Arriaga, a first-generation Cuban American artist, occupies a unique space at the crossroads of country and Latin music, blending distinct…

Influence: 51.78% Fanbase: 23.31% Trending: 66.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 33.42% • Very Strong

As of 2025-10-14

1,326,542

Social Media Followers

As of 2025-10-14

00:00:00

Hours Airplay

2026-01-01 14:57:20 UTC

Genres

popcountry popmainstream popcountrycountrycontemporary country

Biography

Sammy Arriaga, a first-generation Cuban American artist, occupies a unique space at the crossroads of country and Latin music, blending distinct instrumentation and authentic storytelling to create a pioneering sound. With a keen sense of innovation and social awareness, Arriaga is carving out his own artistic identity, propelled by his digital success and supported by his new label, Dead Rose Records, in partnership with Walk Off Entertainment. Drawing inspiration from past rejection, Arriaga champions the message that with determination and the right team, indie artists can achieve their dreams, showcasing the boundless possibilities within reach.

Top Brand Affinities

Report Date: 2025-10-14

Sammy Arriaga stands out with 25-34 & 35-44 audiences across UNITED STATES, NIGERIA, CANADA. The profile is heavily female (56%), and content lands hardest on Tiktok, where posts average 10,600 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Amazon Music, Ariat, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sammy Arriaga a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sammy Arriaga score 0.13% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Ariat

Followers:1,326,542

Engagements:1,700

Rate:0.1%

Posts:2,688

Avg Likes:1,474

Avg Comments:128

Avg Views:12,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,326,542 · Engagements 1,700 · Rate 0.1% Posts 2,688 · Views 12,287 · Avg Likes 1,474 · Avg Comments 128 · Avg Views 12,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 35-44: 23% 18-24: 12% 45-64: 11%	Largest: 25-34 (53%); next: 35-44 (23%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (77%) NIGERIA (4%) CANADA (4%) BRAZIL (3%) MEXICO (3%)	Top regions: UNITED STATES (77%), NIGERIA (4%), CANADA (4%)
Platform Engagement	Instagram: 651 avg likes/post · Tiktok: 10,600 avg views/post · Youtube: 1,687 avg views/post	Best reach: Tiktok 10,600 avg views; best engagement: Tiktok 752 avg likes

Top Brand Affinities

Univision

Score: 33.42

Amazon Music

Score: 27.40

Ariat

Score: 23.11

Live Nation

Score: 21.38

Miller Lite

Score: 17.47

Barstool Sports

Score: 14.02

NBC

Score: 13.97

iHeartRadio Music Awards

Score: 13.69

REVOLVE

Score: 13.01

Houston Livestock Show and Rodeo

Score: 10.94

Bud Light

Score: 10.78

Margaritaville

Score: 9.95

Brand	Category	Score
Univision		33.42
Amazon Music		27.40
Ariat		23.11
Live Nation		21.38
Miller Lite		17.47
Barstool Sports		14.02
NBC		13.97
iHeartRadio Music Awards		13.69
REVOLVE		13.01
Houston Livestock Show and Rodeo		10.94
Bud Light		10.78
Margaritaville		9.95
Dr Pepper		9.51
Pro Tools		9.21
Free People		8.94
Kroger		8.75
T.J. Maxx		7.56
Publix		7.42
Atmos		6.80
Target		6.77
Chick-fil-A		6.74
Steve Madden		6.69
ESPN		6.64
American Airlines		6.63
Busch		6.55
FOX		6.33
Spotify Music		6.24
NHL		6.18
Coors		6.05
Gillette		5.95
American Eagle		5.95
Verizon		5.66
GMC		5.11
Cafecito		4.93
OLD NAVY		4.75
Carhartt		4.68
Walmart		4.67
NFL		4.51
NORDSTROM		4.47
Lululemon Athletica		4.45
Taco Bell		4.44
Anthropologie		4.42
Jack Daniels		4.24
MTV		4.12
FedEx		3.91
ABC		3.51
Urban Outfitters		3.47
PetSmart		3.41
Abercrombie & Fitch		3.37
Budweiser		3.23