Samara Joy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,457,610
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:21:16 UTC
Genres
Biography
Portraying the next phase in her artistic evolution, Portrait highlights Samara Joy's talent in streamlined recording sessions at Van Gelder Studio, capturing the essence of jazz tradition while exploring new, innovative directions. Collaborating with Lynch, the album embodies Joy's bold and distinctive voice within the jazz landscape, solidifying her position as a rising star in the genre.
Samara Joy connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a female-leaning (50%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 23,700 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Amazon Music, Shea Moisture highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Samara Joy moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,457,610 · Engagements 12,102 · Rate 0.8% Posts 1,032 · Views 26,760 · Avg Likes 11,391 · Avg Comments 258 · Avg Views 26,760 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 24% 35-44: 21% 45-64: 18% |
Largest: 25-34 (34%); next: 18-24 (24%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (25%) MEXICO (4%) JAPAN (3%) ITALY (3%) |
Top regions: UNITED STATES (42%), BRAZIL (25%), MEXICO (4%) |
| Platform Engagement | Instagram: 6,631 avg likes/post · Tiktok: 23,700 avg views/post · Youtube: 3,060 avg views/post | Best reach: Tiktok 23,700 avg views; best engagement: Instagram 6,631 avg likes |
Top Brand Affinities
MOOG
Amazon Music
Shea Moisture
NBC
Ableton
Macy's
Coach
Spotify Music
CNN
iHeartRadio Music Awards
Target
Verizon
| Brand | Category | Score |
|---|---|---|
| MOOG | 14.75 | |
| Amazon Music | 14.17 | |
| Shea Moisture | 13.66 | |
| NBC | 9.81 | |
| Ableton | 7.54 | |
| Macy's | 7.35 | |
| Coach | 6.60 | |
| Spotify Music | 5.40 | |
| CNN | 5.36 | |
| iHeartRadio Music Awards | 5.27 | |
| Target | 5.25 | |
| Verizon | 5.22 | |
| Paramount Pictures | 5.18 | |
| NORDSTROM | 4.79 | |
| Kroger | 4.63 | |
| Steve Madden | 4.46 | |
| Anthropologie | 4.38 | |
| OLD NAVY | 4.19 | |
| Fenty beauty | 4.15 | |
| FashionNova | 4.02 | |
| Bethesda Softworks | 3.93 | |
| ASOS | 3.76 | |
| Pixar | 3.76 | |
| Lollapalooza | 3.73 | |
| FedEx | 3.70 | |
| Philips | 3.52 | |
| Hennessy | 3.38 | |
| Summit Entertainment | 3.27 | |
| Beats Electronics | 3.24 | |
| SoundCloud | 3.14 | |
| Urban Outfitters | 3.12 | |
| shein | 3.09 | |
| ESPN | 3.07 | |
| Uber | 2.86 | |
| TOM FORD | 2.85 | |
| NFL | 2.80 | |
| MTV | 2.74 | |
| NARS Cosmetics | 2.68 | |
| SheInside | 2.67 | |
| Marc Jacobs | 2.52 | |
| The Olympic Games | 2.51 | |
| Tiffany & Co | 2.49 | |
| Dr. Martens | 2.47 | |
| Amazon | 2.44 | |
| Los Angeles Lakers | 2.42 | |
| CBS | 2.40 | |
| Showtime | 2.36 | |
| GAP | 2.36 | |
| Paypal | 2.30 | |
| Nickelodeon | 2.29 |
Official Profiles
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LoginArtist: Samara Joy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 03:30 UTC | Samara Joy | Boston Symphony Hall | Boston, United States | |
| 2026-01-21 03:00 UTC | Christian McBride's World At Sea 2026 | Celebrity Summit | Fort Lauderdale, United States | — |
| 2026-02-12 08:00 UTC | Samara Joy | Arsht Center | Miami, United States | |
| 2026-02-13 04:00 UTC | Samara Joy | James L. Knight Center | Miami, United States | |
| 2026-02-14 08:00 UTC | Samara Joy | Ferguson Hall, Straz Center for the Performing Arts | Tampa, United States | |
| 2026-02-15 03:30 UTC | Samara Joy | David A. Straz, Jr. Center for the Performing Arts | Tampa, United States | |
| 2026-02-18 04:00 UTC | Samara Joy | Maxwell C. King Center for the Performing Arts | Melbourne, United States | |
| 2026-02-20 03:30 UTC | Samara Joy | Artis—Naples | Naples, United States | |
| 2026-02-20 03:30 UTC | Samara Joy | Artis-Naples | Naples, United States | |
| 2026-03-26 03:00 UTC | Samara Joy, Atlanta Symphony Orchestra | Atlanta Symphony Hall | Atlanta, United States | |
| 2026-03-27 03:00 UTC | Samara Joy, Atlanta Symphony Orchestra | Atlanta Symphony Hall | Atlanta, United States | |
| 2026-03-30 02:00 UTC | Samara Joy | Peace Concert Hall | Greenville, United States | — |
| 2026-03-30 02:00 UTC | Samara Joy | Peace Center | Greenville, United States | — |
| 2026-04-02 02:30 UTC | Samara Joy | Margot & Bill Winspear Opera House | Dallas, United States | |
| 2026-04-02 03:00 UTC | Samara Joy | Winspear Opera House | Dallas, United States | |
| 2026-04-03 02:30 UTC | Samara Joy | Austin City Limits Live at the Moody Theater | Austin, United States | |
| 2026-04-05 02:30 UTC | Samara Joy | Tobin Center for the Performing Arts | San Antonio, United States | |
| 2026-04-10 02:30 UTC | Samara Joy | Highlands Church | Scottsdale, United States | |
| 2026-04-11 07:00 UTC | Samara Joy | Smith Center for the Performing Arts | Las Vegas, United States | |
| 2026-04-12 02:30 UTC | Samara Joy | The Smith Center | Las Vegas, United States | |
| 2026-04-16 02:00 UTC | Samara Joy | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-04-16 04:30 UTC | Samara Joy | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-04-17 00:00 UTC | Samara Joy | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-04-17 04:30 UTC | Samara Joy | Blue Note Los Angeles | Los Angeles, United States |















