Samantha Jade

Samantha Jade — pop artist from AU.

Samantha Jade, the winner of Australia's 2012 X Factor, has achieved significant success in her music career. With an ARIA award, over 81 million streams, and…

Influence: 53.83% Fanbase: 34.62% Trending: 63.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-10

100,000

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-28 03:40:49 UTC

Genres

popdance poppost-teen poppopaustralian popmainstream popaustralianaustralian talent show

Biography

Samantha Jade, the winner of Australia's 2012 X Factor, has achieved significant success in her music career. With an ARIA award, over 81 million streams, and hits like 'What You've Done To Me' and 'Firestarter', she has garnered a global following. Evolving her sound to focus on songwriting and storytelling, Samantha's latest work aims to captivate both new and existing fans.

Beyond her music accomplishments, Samantha has also made a mark in the entertainment industry. From winning a Logie nomination for her portrayal of Kylie Minogue in a mini-series to supporting One Direction on tour, Samantha's versatility shines. Her album NINE, featuring tracks like 'Always' and 'Shake That' with Pitbull, reached #2 on the ARIA charts. Samantha's international presence was further solidified with a UK tour alongside Brian McFadden and Keith Duffy in 2017.

Top Brand Affinities

Report Date: 2025-09-10

Samantha Jade reliably reaches 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The base is heavily female (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (12,757 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Samantha Jade score 0.32% — Low bucket.

Followers:100,000

Engagements:315

Rate:0.3%

Posts:120

Avg Likes:300

Avg Comments:28

Avg Views:12,757

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 100,000 · Engagements 315 · Rate 0.3% Posts 120 · Views 12,757 · Avg Likes 300 · Avg Comments 28 · Avg Views 12,757	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	AUSTRALIA (28%) UNITED STATES (12%) UNITED KINGDOM (6%) INDONESIA (5%) RUSSIA (4%)	Top regions: AUSTRALIA (28%), UNITED STATES (12%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 12,757 avg views/post	Best reach: Youtube 12,757 avg views; best engagement: Youtube 300 avg likes