Samantha Harvey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
311,578
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:06:51 UTC
Genres
Biography
Samantha Harvey cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, UNITED STATES, INDONESIA. A heavily female (72%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 4,486 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Quiz Clothing, Ted Baker, ASDA, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 311,578 · Engagements 4,486 · Rate 1.4% Posts 1,185 · Views 0 · Avg Likes 4,486 · Avg Comments 128 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 40% 35-44: 10% 13-17: 5% |
Largest: 25-34 (43%); next: 18-24 (40%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED KINGDOM (29%) UNITED STATES (21%) INDONESIA (5%) BRAZIL (3%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (29%), UNITED STATES (21%), INDONESIA (5%) |
| Platform Engagement | Instagram: 4,486 avg likes/post | best engagement: Instagram 4,486 avg likes |
Top Brand Affinities
Quiz Clothing
Ted Baker
ASDA
ITV
Costa Coffee
River Island
MISSGUIDED
boohoo
Morrisons
TUI
Selfridges
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Quiz Clothing | 120.39 | |
| Ted Baker | 21.98 | |
| ASDA | 18.63 | |
| ITV | 16.16 | |
| Costa Coffee | 15.89 | |
| River Island | 15.38 | |
| MISSGUIDED | 15.13 | |
| boohoo | 14.17 | |
| Morrisons | 13.92 | |
| TUI | 11.21 | |
| Selfridges | 11.18 | |
| Sainsbury's | 10.65 | |
| Next | 9.85 | |
| Marks & Spencer | 9.08 | |
| Easyjet | 8.84 | |
| Redken | 8.44 | |
| Primark | 7.88 | |
| Carlsberg | 7.51 | |
| ALDI | 7.33 | |
| Jimmy Choo | 6.30 | |
| Myprotein | 6.19 | |
| Younique | 6.06 | |
| NARS Cosmetics | 5.97 | |
| Estee Lauder | 5.52 | |
| Harrods | 5.32 | |
| ASOS | 5.20 | |
| Smashbox | 5.07 | |
| Schwarzkopf | 4.89 | |
| Superdry | 4.62 | |
| NBC | 4.35 | |
| Rimmel | 4.30 | |
| Kylie Cosmetics | 4.15 | |
| UGG | 4.11 | |
| shein | 4.05 | |
| Tesco | 3.98 | |
| Topshop | 3.95 | |
| Benefit Cosmetics | 3.62 | |
| Wella | 3.50 | |
| Lush | 3.40 | |
| Urban Decay Cosmetics | 3.32 | |
| Hilton | 3.26 | |
| Christian Louboutin | 3.26 | |
| Gymshark | 3.24 | |
| SheInside | 3.23 | |
| Olaplex | 3.14 | |
| Cadbury | 3.06 | |
| Mulberry | 3.00 | |
| Baileys | 2.97 | |
| Lindt | 2.93 | |
| Sunnies Studios | 2.92 |
Official Profiles
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LoginArtist: Samantha Harvey
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
