Salman Khan Brand Affinity ranks highest Mahindra at 10.44% . Very Strong. Score DMDB 61.69% | Fanbase 57.64%

Salman Khan — pop artist from IN.

Salman Khan is an Indian actor, producer, singer, and television personality with a career spanning over thirty years. He has received awards such as two…

Salman Khan

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bbf-4599-1452-8b46-a0369fe50396

Find Artist

Genres

popdesi poppopjazz & standardsjazzhip-hop & raphip-hop/rapasianfilmimodern bollywood

Influential: 61.69% Fanbase: 57.64% Trending: 63.72%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.44% • Very Strong

As of 2025-09-10

70,826,761

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.69% | Fanbase 57.64% | Trending 63.72% | CAREER STAGE: MAINSTREAM

Biography

Salman Khan is an Indian actor, producer, singer, and television personality with a career spanning over thirty years. He has received awards such as two National Film Awards for producing and two Filmfare Awards for acting.

Report Date: 2025-09-10

Salman Khan cuts through with 25-34 & 18-24 audiences and consistency across INDIA, INDONESIA, PAKISTAN. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 1,310,901 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mahindra, Snapseed, KTM, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Salman Khan score 1.85% — Moderate bucket.

Brand: MahindraBrand: SnapseedBrand: KTM

Followers:70,826,761

Engagements:1,310,901

Rate:1.9%

Posts:1,536

Avg Likes:1,310,901

Avg Comments:24,009

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 70,826,761 · Engagements 1,310,901 · Rate 1.9% Posts 1,536 · Views 0 · Avg Likes 1,310,901 · Avg Comments 24,009 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 18-24: 32% 35-44: 10% 13-17: 4%	Largest: 25-34 (53%); next: 18-24 (32%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	INDIA (68%) INDONESIA (5%) PAKISTAN (3%) BANGLADESH (2%) UNITED STATES (2%)	Top regions: INDIA (68%), INDONESIA (5%), PAKISTAN (3%)
Platform Engagement	Instagram: 1,310,901 avg likes/post	best engagement: Instagram 1,310,901 avg likes

Top Brand Affinities

Mahindra

Score: 10.44

Snapseed

Score: 3.70

KTM

Score: 2.84

musical.ly

Score: 2.76

Geocaching

Score: 2.68

MTV

Score: 2.39

National Geographic

Score: 2.27

Travelgram

Score: 2.18

Gymshark

Score: 2.08

Ray-Ban

Score: 1.85

Jaguar

Score: 1.62

KFC

Score: 1.49

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.44
Snapseed		3.70
KTM		2.84
musical.ly		2.76
Geocaching		2.68
MTV		2.39
National Geographic		2.27
Travelgram		2.18
Gymshark		2.08
Ray-Ban		1.85
Jaguar		1.62
KFC		1.49
Canon		1.45
Suzuki		1.38
Calvin Klein		1.38
Rolex		1.34
Beats Electronics		1.32
Hyundai		1.31
Adobe		1.30
Grand Theft Auto		1.26
FashionNova		1.22
Zara		1.18
L'Oréal Paris		1.18
H&M		1.15
Huda Beauty		1.15
Nikon		1.15
shein		1.11
SheInside		1.04
Sony		1.01
Reebok		0.99
Tommy Hilfiger		0.98
Ferrari		0.97
Toyota		0.97
Samsung Group		0.97
Pepsi		0.92
Yamaha		0.92
Google		0.91
Levi's		0.90
Maybelline		0.90
McDonald's		0.90
Audi		0.88
Mercedes-Benz		0.87
WWE		0.85
Apple		0.84
Puma		0.83
BMW		0.81
Prada		0.77
Honda		0.76
FIFA		0.74
Lamborghini		0.73