Saleka

Saleka — r&b, funk & soul artist from US.

Saleka, a classically trained Indian American musician, started playing piano at age four and was exposed to a diverse musical upbringing as the daughter of M.…

Influence: 49.22% Fanbase: 16.67% Trending: 65.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lionsgate • 16.14% • Very Strong

As of 2025-09-09

109,308

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:42:44 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&bcountrycontemporary country

Biography

Saleka, a classically trained Indian American musician, started playing piano at age four and was exposed to a diverse musical upbringing as the daughter of M. Night and Dr. Bhavna Shyamalan. Opting for a non-traditional route, she pursued R&B as a singer-songwriter at Brown University, where she studied Literary Arts and Music. Saleka has graced prestigious stages nationwide, sharing the spotlight with R&B icons like Boyz II Men, Summer Walker, Baby Rose, and K. Michelle, all while using her platform to advocate for social justice, youth education, and women's rights. Currently based in Philadelphia, Saleka continues to make waves in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Saleka connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, FRANCE. With a heavily female (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,162,229 avg views per post; Youtube adds dependable engagement depth. Overlap with Lionsgate, HBO Max, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Saleka moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Saleka score 24.94% — Very Strong bucket.

Brand: LionsgateBrand: HBO MaxBrand: Amazon Music

Followers:109,308

Engagements:27,257

Rate:24.9%

Posts:524

Avg Likes:26,558

Avg Comments:781

Avg Views:1,175,529

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 109,308 · Engagements 27,257 · Rate 24.9% Posts 524 · Views 1,175,529 · Avg Likes 26,558 · Avg Comments 781 · Avg Views 1,175,529	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 35% 35-44: 12% 13-17: 6%	Largest: 18-24 (42%); next: 25-34 (35%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (67%) BRAZIL (20%) FRANCE (4%) MEXICO (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (67%), BRAZIL (20%), FRANCE (4%)
Platform Engagement	Instagram: 4,385 avg likes/post · Tiktok: 13,300 avg views/post · Youtube: 1,162,229 avg views/post	Best reach: Youtube 1,162,229 avg views; best engagement: Youtube 21,963 avg likes

Top Brand Affinities

Lionsgate

Score: 16.14

HBO Max

Score: 13.69

Amazon Music

Score: 12.29

The Last of Us

Score: 9.72

Pro Tools

Score: 9.63

Hot Topic

Score: 8.97

Barbie

Score: 8.26

iHeartRadio Music Awards

Score: 7.46

FashionNova

Score: 6.79

Fenty beauty

Score: 6.61

ULTA Beauty

Score: 5.93

Mortal Kombat

Score: 5.90

Brand	Category	Score
Lionsgate		16.14
HBO Max		13.69
Amazon Music		12.29
The Last of Us		9.72
Pro Tools		9.63
Hot Topic		8.97
Barbie		8.26
iHeartRadio Music Awards		7.46
FashionNova		6.79
Fenty beauty		6.61
ULTA Beauty		5.93
Mortal Kombat		5.90
Resident Evil		5.88
Coach		5.78
Macy's		5.74
NBC		5.73
Steve Madden		5.69
Paramount Pictures		5.43
Ableton		5.38
CNN		5.25
SoundCloud		5.21
NORDSTROM		5.11
Forever 21		4.84
Urban Outfitters		4.78
Columbia Pictures		4.71
shein		4.56
Power Rangers		4.48
Coachella		4.45
Verizon		4.38
Spotify Music		4.36
Anthropologie		4.32
BH Cosmetics		4.14
Target		4.00
MTV		3.91
SheInside		3.86
Beats Electronics		3.78
Nickelodeon		3.70
Comedy Central		3.67
NARS Cosmetics		3.49
OLD NAVY		3.46
Bethesda Softworks		3.35
Summit Entertainment		3.25
Pixar		3.14
Warner Bros		3.09
Sephora		3.07
Hennessy		3.06
Showtime		3.04
Kodak		2.98
Los Angeles Lakers		2.97
AMC		2.97