Sakis Rouvas

Sakis Rouvas — pop artist from GR.

Sakis Rouvas, initially a pole-vaulter for the Hellenic National Team, transitioned into a successful pop music career after being discovered by Polygram in…

Influence: 48.58% Fanbase: 25.93% Trending: 59.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Calzedonia • 15.75% • Very Strong

As of 2025-09-10

1,162,091

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:02:52 UTC

Genres

poppopgreek poplaiko

Biography

Sakis Rouvas, initially a pole-vaulter for the Hellenic National Team, transitioned into a successful pop music career after being discovered by Polygram in 1991. He rose to fame with multiple hit singles on the Greek charts and gained recognition for his efforts in promoting reconciliation between Greece and Turkey through music collaborations. Rouvas represented Greece in the Eurovision Song Contest in 2004 with his track "Shake It," showcasing his talents on an international stage.

Top Brand Affinities

Report Date: 2025-09-10

Sakis Rouvas resonates most with 25-34 & 18-24 audiences and shows durable presence in GREECE, RUSSIA, INDONESIA. With a heavily female (63%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (235,069 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Calzedonia, KARL LAGERFELD, Emporio Armani makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sakis Rouvas score 1.08% — Moderate bucket.

Brand: CalzedoniaBrand: KARL LAGERFELDBrand: Emporio Armani

Followers:1,162,091

Engagements:12,513

Rate:1.1%

Posts:1,882

Avg Likes:12,171

Avg Comments:382

Avg Views:235,069

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,162,091 · Engagements 12,513 · Rate 1.1% Posts 1,882 · Views 235,069 · Avg Likes 12,171 · Avg Comments 382 · Avg Views 235,069	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 34% 35-44: 16% 45-64: 12%	Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	GREECE (60%) RUSSIA (7%) INDONESIA (5%) CYPRUS (4%) UKRAINE (3%)	Top regions: GREECE (60%), RUSSIA (7%), INDONESIA (5%)
Platform Engagement	Instagram: 8,310 avg likes/post · Youtube: 235,069 avg views/post	Best reach: Youtube 235,069 avg views; best engagement: Instagram 8,310 avg likes

Top Brand Affinities

Calzedonia

Score: 15.75

KARL LAGERFELD

Score: 11.14

Emporio Armani

Score: 7.51

PLAYMOBIL

Score: 6.80

Olympus

Score: 6.71

Absolut

Score: 6.52

Estee Lauder

Score: 6.15

Selfiegram

Score: 5.84

Stradivarius

Score: 4.97

Hilton

Score: 4.24

Nespresso

Score: 4.23

Harrods

Score: 4.15

Brand	Category	Score
Calzedonia		15.75
KARL LAGERFELD		11.14
Emporio Armani		7.51
PLAYMOBIL		6.80
Olympus		6.71
Absolut		6.52
Estee Lauder		6.15
Selfiegram		5.84
Stradivarius		4.97
Hilton		4.24
Nespresso		4.23
Harrods		4.15
Pull&Bear		3.94
TOM FORD		3.08
Michael Kors		2.78
SWAROVSKI		2.47
Moschino		2.42
Bershka		2.40
Tommy Hilfiger		2.38
Versace		2.24
ASOS		2.17
Aperol		2.13
Armani		2.03
Polo Ralph Lauren		2.00
Dolce & Gabbana		1.95
Sunnies Studios		1.89
Travelgram		1.77
Under Armour		1.63
L'Oréal Paris		1.60
Fiat		1.60
Huda Beauty		1.56
Hermès		1.46
Levi's		1.46
Burberry		1.46
Christian Dior		1.41
Zara		1.35
Vogue		1.34
Calvin Klein		1.31
Ray-Ban		1.31
Cartier		1.27
H&M		1.26
Urban Decay Cosmetics		1.25
The Olympic Games		1.25
MAC Cosmetics		1.23
New Balance		1.17
Chanel		1.13
OREO		1.11
NYX Cosmetics		1.11
shein		1.11
Guess		1.09