sakanaction

sakanaction — pop artist from JP.

Sakanaction, meaning "Fish Action," is a Japanese band known for blending alt-rock, pop, dance, and new wave genres. Founded by guitarist/vocalist Ichiro…

Influence: 59.61% Fanbase: 63.11% Trending: 57.86% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 41.20% • Very Strong

As of 2025-09-10

1,665,505

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 08:02:08 UTC

Genres

popj-popjapanese electropopj-poprockhokkaido indierockrockj-rock

Biography

Sakanaction, meaning "Fish Action," is a Japanese band known for blending alt-rock, pop, dance, and new wave genres. Founded by guitarist/vocalist Ichiro Yamaguchi, the group initially gained attention at the 2006 Rising Sun Rock Fest before releasing their debut album "Go to the Future" and single "Words/Sample" in 2007. The band expanded with members Motoharu Iwadera, Ami Kusakari, Emi Okazaki, and Keiichi Ejima, and continued to build their presence through performances at events like Summer Sonic and the release of albums like "Shinshiro" in 2009, supported by the Sakanquarium2009 tour.

Top Brand Affinities

Report Date: 2025-09-10

sakanaction commands interest from 18-24 & 25-34 audiences in JAPAN, UNITED STATES, TAIWAN. With a heavily male (64%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (65,401 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Maison Kitsuné, Isetan, Sonic points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist sakanaction score 1.17% — Moderate bucket.

Brand: Maison KitsunéBrand: IsetanBrand: Sonic

Followers:1,665,505

Engagements:19,496

Rate:1.2%

Posts:2,400

Avg Likes:19,152

Avg Comments:87

Avg Views:107,151

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,665,505 · Engagements 19,496 · Rate 1.2% Posts 2,400 · Views 107,151 · Avg Likes 19,152 · Avg Comments 87 · Avg Views 107,151	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 9% 13-17: 8%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	JAPAN (62%) UNITED STATES (7%) TAIWAN (5%) THAILAND (3%) INDONESIA (3%)	Top regions: JAPAN (62%), UNITED STATES (7%), TAIWAN (5%)
Platform Engagement	Instagram: 10,960 avg likes/post · Tiktok: 41,750 avg views/post · Youtube: 65,401 avg views/post	Best reach: Youtube 65,401 avg views; best engagement: Instagram 10,960 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 41.20

Isetan

Score: 24.04

Sonic

Score: 21.36

A.P.C.

Score: 18.13

Akg

Score: 17.96

Maison Margiela

Score: 14.30

Paul Smith

Score: 14.10

Summit Entertainment

Score: 11.53

Marni

Score: 11.26

Arc'teryx

Score: 10.42

Shake Shack

Score: 10.06

UNIQLO

Score: 9.38

Brand	Category	Score
Maison Kitsuné		41.20
Isetan		24.04
Sonic		21.36
A.P.C.		18.13
Akg		17.96
Maison Margiela		14.30
Paul Smith		14.10
Summit Entertainment		11.53
Marni		11.26
Arc'teryx		10.42
Shake Shack		10.06
UNIQLO		9.38
Olympus		9.06
Snoopy And The Peanuts Gang		8.96
Acne Studios		8.62
Shiseido		8.58
Dr. Martens		7.45
Bose		7.43
Atmos		6.68
Lipton		6.18
The North Face		6.08
Vivienne Westwood		5.94
Bandai Namco		5.60
Loewe		4.31
Converse		4.03
Panasonic		3.91
Gundam		3.78
G-shock		3.72
Miu Miu		3.69
UberEATS		3.58
Pokemon		3.50
IKEA		3.48
Hermès		3.48
New Balance		3.37
Fujifilm		3.32
Stüssy		3.18
Yves Saint Laurent		2.75
Reebok		2.60
Mazda		2.53
Marc Jacobs		2.49
Star Wars		2.48
Lush		2.47
Tiffany		2.33
Starbucks		2.31
Christian Dior		2.23
Montblanc		2.21
GAP		2.21
Chanel		2.18
Supreme		2.15
Costco		2.13