Safri Duo

Safri Duo — pop artist from DK.

In 1977, Danish musicians Uffe Savery and Morten Friis met while part of the Tivoli Garden Boys' Guard before studying at the Royal Danish Conservatory of…

Influence: 57.30% Fanbase: 32.36% Trending: 69.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

545,900

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 15:44:15 UTC

Genres

poppopeuropeaneurodanceeuropop

Biography

In 1977, Danish musicians Uffe Savery and Morten Friis met while part of the Tivoli Garden Boys' Guard before studying at the Royal Danish Conservatory of Music. They formed Safri Duo, an experimental project, and were signed by Universal Denmark in 1999 to create a dance/club record blending traditional ethnic and modern instruments. The duo gained international success with the hit "Played-A-Live (The Bongo Song)," winning a Danish Music Award for Best Danish Club Hit in 2001.

Top Brand Affinities

Report Date: 2025-09-09

Safri Duo maintains consistent pull among 25-34 & 18-24 audiences across MEXICO, SPAIN, COLOMBIA. The audience leans heavily male (73%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 42,250 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Safri Duo score 0.30% — Low bucket.

Followers:545,900

Engagements:1,662

Rate:0.3%

Posts:80

Avg Likes:1,398

Avg Comments:47

Avg Views:42,250

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 545,900 · Engagements 1,662 · Rate 0.3% Posts 80 · Views 42,250 · Avg Likes 1,398 · Avg Comments 47 · Avg Views 42,250	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 33% 35-44: 15% 45-64: 6%	Largest: 25-34 (43%); next: 18-24 (33%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	MEXICO (8%) SPAIN (7%) COLOMBIA (6%) GERMANY (6%) POLAND (6%)	Top regions: MEXICO (8%), SPAIN (7%), COLOMBIA (6%)
Platform Engagement	Tiktok: 42,250 avg views/post · Youtube: 0 avg views/post	Best reach: Tiktok 42,250 avg views; best engagement: Tiktok 1,398 avg likes