Safeplanet
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
818,862
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:52:32 UTC
Genres
Biography
Safeplanet speaks to 18-24 & 25-34 audiences with measurable traction in THAILAND, UNITED STATES, UNITED KINGDOM. Composition is male-leaning (55%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (74,451 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Siam Center, Kiehls, Mulberry, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 818,862 · Engagements 8,427 · Rate 1.0% Posts 1,158 · Views 74,451 · Avg Likes 8,079 · Avg Comments 359 · Avg Views 74,451 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 12% 35-44: 2% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
THAILAND (94%) UNITED STATES (2%) UNITED KINGDOM (1%) JAPAN (1%) AUSTRALIA (0%) |
Top regions: THAILAND (94%), UNITED STATES (2%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 4,286 avg likes/post · Youtube: 74,451 avg views/post | Best reach: Youtube 74,451 avg views; best engagement: Instagram 4,286 avg likes |
Top Brand Affinities
Siam Center
Kiehls
Mulberry
Kodak
Fujifilm
Olympus
Leica
Anantara
Emporium
UNIQLO
Stüssy
Tesco
| Brand | Category | Score |
|---|---|---|
| Siam Center | 75.75 | |
| Kiehls | 28.26 | |
| Mulberry | 10.46 | |
| Kodak | 6.84 | |
| Fujifilm | 6.67 | |
| Olympus | 6.47 | |
| Leica | 5.96 | |
| Anantara | 5.84 | |
| Emporium | 5.05 | |
| UNIQLO | 4.77 | |
| Stüssy | 4.72 | |
| Tesco | 4.33 | |
| Gundam | 3.37 | |
| Petronas | 3.16 | |
| The North Face | 3.01 | |
| Pantone Inc | 2.44 | |
| Snoopy And The Peanuts Gang | 2.10 | |
| New Balance | 2.03 | |
| Budweiser | 1.92 | |
| Converse | 1.64 | |
| Nikon | 1.41 | |
| H&M | 1.38 | |
| Spotify Music | 1.21 | |
| Bellagio | 1.21 | |
| Walt Disney | 1.20 | |
| Huawei | 1.18 | |
| Sony | 1.14 | |
| Polaroid | 1.02 | |
| Starbucks | 1.02 | |
| Supreme | 0.94 | |
| Amazon | 0.84 | |
| Universal | 0.81 | |
| IKEA | 0.78 | |
| Vans | 0.72 | |
| Pandora | 0.69 | |
| Christian Dior | 0.61 | |
| Adidas | 0.61 | |
| Prada | 0.58 | |
| Apple | 0.57 | |
| Canon | 0.55 | |
| Nike | 0.54 | |
| Netflix | 0.54 | |
| Samsung Group | 0.53 | |
| Yamaha | 0.50 | |
| Marvel Entertainment | 0.47 | |
| Marvel | 0.47 | |
| Star Wars | 0.47 | |
| Toyota | 0.46 | |
| Nissan | 0.42 | |
| Honda | 0.39 |
Official Profiles
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LoginArtist: Safeplanet
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
