Sacky

Sacky — hip-hop & rap artist from IT.

SACKY, nome d'arte di Sami Abou El Hassan, è un rapper milanese nato nel 2001 da genitori di origini marocchine ed egiziane. Dopo il successo dei singoli…

Influence: 49.59% Fanbase: 27.51% Trending: 60.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 54.32% • Very Strong

As of 2025-09-09

711,403

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:01 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianacontemporary hip hophip hop

Biography

SACKY, nome d'arte di Sami Abou El Hassan, è un rapper milanese nato nel 2001 da genitori di origini marocchine ed egiziane. Dopo il successo dei singoli "Bandito" e "Paranza", nel 2020 ha collaborato con Baby Gang per il brano "Bimbi soldato", superando i 15 milioni di ascolti su Spotify. Nel 2021, ha ottenuto il disco d'oro con il singolo "Shawty" insieme a Rondodasosa e ha continuato a rilasciare successi come "AMG" e "La prima volta".

Nel 2022, Sacky ha pubblicato i singoli "Antipatico" e "Shoot" con Gazo, consolidando la sua presenza nel panorama rap italiano. Inoltre, insieme al collettivo Seven 7oo, ha lanciato il Mixtape "Seven 7oo", che include la traccia certificata disco di platino "Seven 7oo". Con il suo mix di brani street e melodie malinconiche, Sacky si conferma come una delle nuove voci più promettenti del rap italiano e si prepara per il suo primo progetto ufficiale nel 2023.

Top Brand Affinities

Report Date: 2025-09-09

Sacky builds repeat engagement among 18-24 & 25-34 audiences throughout ITALY, ALGERIA, MOROCCO. With a heavily male (85%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (177,041 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Napapijri, Roberto Cavalli Newborn, Palm Angels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sacky score 8.70% — Very Strong bucket.

Brand: NapapijriBrand: Roberto Cavalli NewbornBrand: Palm Angels

Followers:711,403

Engagements:61,896

Rate:8.7%

Posts:128

Avg Likes:61,800

Avg Comments:356

Avg Views:178,851

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 711,403 · Engagements 61,896 · Rate 8.7% Posts 128 · Views 178,851 · Avg Likes 61,800 · Avg Comments 356 · Avg Views 178,851	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	ITALY (48%) ALGERIA (12%) MOROCCO (12%) FRANCE (3%) TUNISIA (3%)	Top regions: ITALY (48%), ALGERIA (12%), MOROCCO (12%)
Platform Engagement	Instagram: 58,413 avg likes/post · Tiktok: 1,810 avg views/post · Youtube: 177,041 avg views/post	Best reach: Youtube 177,041 avg views; best engagement: Instagram 58,413 avg likes

Top Brand Affinities

Napapijri

Score: 54.32

Roberto Cavalli Newborn

Score: 43.40

Palm Angels

Score: 40.57

UniCredit

Score: 35.11

Warner Music

Score: 24.38

Elisabetta Franchi

Score: 21.88

Stone Island

Score: 19.15

Kappa

Score: 18.62

Itaú

Score: 14.22

Moncler

Score: 13.01

Emporio Armani

Score: 12.57

New Era

Score: 12.47

Brand	Category	Score
Napapijri		54.32
Roberto Cavalli Newborn		43.40
Palm Angels		40.57
UniCredit		35.11
Warner Music		24.38
Elisabetta Franchi		21.88
Stone Island		19.15
Kappa		18.62
Itaú		14.22
Moncler		13.01
Emporio Armani		12.57
New Era		12.47
Auchan		12.02
Dsquared		11.96
Fred Perry		10.96
Armani Exchange		10.73
Superga		10.22
Dom Pérignon		9.98
Arezzo		9.26
Pull&Bear		9.04
Vivienne Westwood		7.77
Sneaker News		7.59
Champion		7.56
Foot Locker		7.29
Versace		7.19
Swatch		7.02
Paco Rabanne		6.65
Diablo		6.45
Pirelli		6.15
Maybach		6.13
Husqvarna Motorcycles		6.08
Moët & Chandon		6.05
Calzedonia		6.02
Valentino		5.88
Moschino		5.88
Armani		5.54
Stüssy		5.45
Miu Miu		5.32
Dolce & Gabbana		4.98
BaByliss		4.97
Campari		4.91
Alexander McQueen		4.86
Balenciaga		4.66
Supreme		4.63
BALMAIN		4.29
Polo Ralph Lauren		4.24
The North Face		4.15
Barber Shop Connect		4.13
Gucci		3.95
Ferragamo		3.72