Sabrina Carpenter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
96,333,445
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
Updated 2025-10-03 19:00:05 UTC
Genres
Scores
Biography
In 2024, Sabrina made a splash at Coachella with the debut of her single "Espresso," which quickly rose to the top of music charts globally, amassing over 200 million streams in its first month. Her follow-up single, "Please Please Please," achieved even greater success, topping charts on Spotify, Apple Music, and eventually reaching #1 on the Billboard Hot 100. With the release of her sixth studio album, "Short n’ Sweet," Sabrina continued her winning streak, earning critical praise and debuting at #1 on the Billboard 200, solidifying her status as a powerhouse in the music industry.
Sabrina Carpenter stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily female (71%), and content lands hardest on Tiktok, where posts average 6,700,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MISSGUIDED, River Island, boohoo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sabrina Carpenter a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 96,333,445 · Engagements 3,266,445 · Rate 3.4% Posts 960 · Views 7,551,965 · Avg Likes 3,224,986 · Avg Comments 12,631 · Avg Views 7,551,965 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 20% 13-17: 12% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (20%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (9%) INDIA (6%) UNITED KINGDOM (5%) INDONESIA (4%) |
Top regions: UNITED STATES (25%), BRAZIL (9%), INDIA (6%) |
| Platform Engagement | Instagram: 2,584,208 avg likes/post · Tiktok: 6,700,000 avg views/post · Youtube: 851,965 avg views/post | Best reach: Tiktok 6,700,000 avg views; best engagement: Instagram 2,584,208 avg likes |
Top Brand Affinities
MISSGUIDED
River Island
boohoo
Barbie
Selfridges
ASOS
Coach
Fenty beauty
Topshop
Steve Madden
OOTD Magazine
Free People
| Brand | Category | Score |
|---|---|---|
| MISSGUIDED | 15.95 | |
| River Island | 12.15 | |
| boohoo | 8.24 | |
| Barbie | 7.38 | |
| Selfridges | 7.32 | |
| ASOS | 7.20 | |
| Coach | 6.95 | |
| Fenty beauty | 6.21 | |
| Topshop | 5.93 | |
| Steve Madden | 5.87 | |
| OOTD Magazine | 5.75 | |
| Free People | 5.41 | |
| Vivienne Westwood | 5.17 | |
| Primark | 5.08 | |
| Stradivarius | 4.59 | |
| CBS Television Studios | 4.35 | |
| NARS Cosmetics | 4.23 | |
| Lollapalooza | 4.06 | |
| Rimmel | 3.96 | |
| Urban Outfitters | 3.86 | |
| Pull&Bear | 3.82 | |
| Benefit Cosmetics | 3.82 | |
| CBS | 3.73 | |
| OLD NAVY | 3.66 | |
| Nickelodeon | 3.42 | |
| Harrods | 3.27 | |
| Forever 21 | 3.25 | |
| Kylie Cosmetics | 3.17 | |
| Abercrombie & Fitch | 3.09 | |
| Estee Lauder | 3.05 | |
| Lancôme | 2.65 | |
| Victoria's Secret | 2.59 | |
| Anastasia Beverly Hills | 2.57 | |
| Make Up For Ever | 2.54 | |
| Dr. Martens | 2.51 | |
| Coachella | 2.50 | |
| shein | 2.47 | |
| Maybelline | 2.44 | |
| Sephora | 2.41 | |
| Bershka | 2.36 | |
| Too Faced Cosmetics | 2.36 | |
| L'Oréal Paris | 2.29 | |
| Vogue | 2.18 | |
| Hollister Co | 2.14 | |
| Urban Decay Cosmetics | 2.13 | |
| NYX Cosmetics | 2.10 | |
| Garnier | 2.08 | |
| SheInside | 2.04 | |
| Busch | 2.01 | |
| Lush | 2.01 |
Official Profiles
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LoginArtist: Sabrina Carpenter
The map shows every radio station that aired Sabrina Carpenter today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-29)
Total: 80,158,129
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
73,282,189 | 91.42% |
| [+] |
Audiomack |
3,140,980 | 3.92% |
| [+] |
Pandora |
2,454,121 | 3.06% |
| [+] |
Yandex |
820,146 | 1.02% |
| [+] |
Jiosaavn |
460,693 | 0.57% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-30)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-30 01:55:29 | Tears | WZPL | Indianapolis, IN, US | 150 |
| 2025-09-30 01:55:00 | Espresso | Ràdio Flaixbac | Barcelona, ES | 162 |
| 2025-09-30 01:54:50 | Manchild | Y101.7 | Jackson, MS, US | 5 |
| 2025-09-30 01:54:49 | Manchild | CKMB-FM [Kool FM 107.5] | Barrie, ON, CA | 6 |
| 2025-09-30 01:54:47 | Tears | Kiss FM [St Tropez/Monaco] | Nice, FR | 154 |
| 2025-09-30 01:53:59 | Manchild | WKSL | Jacksonville, FL, US | 195 |
| 2025-09-30 01:53:03 | Manchild | Radio 7 | Stuttgart, DE | 194 |
| 2025-09-30 01:53:02 | When Did You Get Hot? | Virgin Radio 89.5 | Bayrut, LB | 138 |
| 2025-09-30 01:52:31 | Espresso | KDWB | Minneapolis, MN, US | 157 |
| 2025-09-30 01:52:18 | Manchild | Welle 1 Salzburg | Vienna, AT | 171 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |