Saba
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
607,710
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:46:19 UTC
Genres
Biography
In 2023, Saba will release thee(TAPE), a highly anticipated collaboration project with super-producer No I.D. The mixtape showcases Saba's storytelling prowess and self-made success, complemented by No I.D's renowned production skills. This project follows Saba's successful career trajectory, which has seen him evolve into one of the most important and distinctive voices of his generation in the rap scene.
Saba reliably reaches 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, CANADA. The base is heavily male (79%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (13,505 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, Ableton, SoundCloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 607,710 · Engagements 8,581 · Rate 1.4% Posts 441 · Views 19,093 · Avg Likes 8,419 · Avg Comments 148 · Avg Views 19,093 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 36% 13-17: 7% 35-44: 6% |
Largest: 18-24 (50%); next: 25-34 (36%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (56%) SOUTH AFRICA (6%) CANADA (5%) UNITED KINGDOM (3%) PAKISTAN (3%) |
Top regions: UNITED STATES (56%), SOUTH AFRICA (6%), CANADA (5%) |
| Platform Engagement | Instagram: 6,296 avg likes/post · Tiktok: 5,588 avg views/post · Youtube: 13,505 avg views/post | Best reach: Youtube 13,505 avg views; best engagement: Instagram 6,296 avg likes |
Top Brand Affinities
Live Nation
Ableton
SoundCloud
MOOG
Akai
Amazon Music
New Era
Pro Tools
Beats Electronics
Lollapalooza
Kodak
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Live Nation | 29.62 | |
| Ableton | 16.37 | |
| SoundCloud | 15.21 | |
| MOOG | 15.05 | |
| Akai | 14.73 | |
| Amazon Music | 12.89 | |
| New Era | 11.89 | |
| Pro Tools | 9.36 | |
| Beats Electronics | 9.26 | |
| Lollapalooza | 7.36 | |
| Kodak | 6.83 | |
| Spotify Music | 6.40 | |
| Hennessy | 5.68 | |
| Champion | 5.38 | |
| Verizon | 4.90 | |
| Coachella | 4.69 | |
| Carhartt | 4.44 | |
| Los Angeles Lakers | 4.12 | |
| iHeartRadio Music Awards | 4.01 | |
| Sneakerhead | 3.99 | |
| Stüssy | 3.94 | |
| MTV | 3.51 | |
| Supreme | 3.45 | |
| ESPN | 3.44 | |
| Fenty beauty | 3.37 | |
| Timberland | 3.37 | |
| Urban Outfitters | 3.32 | |
| NBA | 3.14 | |
| Nickelodeon | 3.09 | |
| FashionNova | 3.04 | |
| Leica | 3.02 | |
| GAP | 2.86 | |
| Showtime | 2.60 | |
| Chipotle Mexican Grill | 2.50 | |
| New Balance | 2.45 | |
| Fujifilm | 2.45 | |
| NFL | 2.35 | |
| Paramount Pictures | 2.30 | |
| Sprite | 2.26 | |
| Vans | 2.26 | |
| Adobe | 2.18 | |
| Converse | 2.16 | |
| The North Face | 2.14 | |
| ASOS | 2.09 | |
| Dr. Martens | 2.09 | |
| Polo Ralph Lauren | 2.03 | |
| ASICS | 2.00 | |
| Nike | 1.96 | |
| Chrysler | 1.95 | |
| Polaroid | 1.92 |
Official Profiles
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LoginArtist: Saba
The map shows every radio station that aired Saba today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 4,294,669
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
2,494,420 | 58.08% |
| [+] |
Spotify |
1,008,778 | 23.49% |
| [+] |
Last.fm |
791,471 | 18.43% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 04:00 UTC | Saba | Pannela Callejón | Oaxaca, Mexico | |
| 2026-01-17 04:30 UTC | Saba | B.Leza | Lisbon, Portugal | |
| 2026-01-18 03:00 UTC | Saba | Mon | Madrid, Spain | |
| 2026-01-19 04:00 UTC | Saba | La Nau Locales de Ensayo | Barcelona, Spain | |
| 2026-01-21 04:00 UTC | Saba | Trabendo | Paris, France | |
| 2026-01-22 03:15 UTC | Saba | De Roma | Antwerp, Belgium | |
| 2026-01-24 04:00 UTC | Saba | Club Bahnhof Ehrenfeld | Cologne, Germany | |
| 2026-01-25 03:30 UTC | Saba | Melkweg | Amsterdam, Netherlands | |
| 2026-01-26 04:00 UTC | Saba | Lille Sal, Pumpehuset | Copenhagen, Denmark | |
| 2026-01-26 04:00 UTC | Saba | PUMPEHUSET | Copenhagen, Denmark | |
| 2026-01-28 03:00 UTC | Saba | John Dee | Oslo, Norway | |
| 2026-01-31 04:00 UTC | Saba | Bahnhof Pauli | Hamburg, Germany | |
| 2026-02-01 04:00 UTC | Saba | Modus | Berlin, Germany | |
| 2026-02-03 04:00 UTC | Saba | Rock Cafe | Capital City of Prague, Czechia | |
| 2026-02-05 04:00 UTC | Saba | Werkstätten- & Kulturhaus (WUK) | Vienna, Austria | |
| 2026-02-05 04:00 UTC | Saba | WUK | Vienna, Austria | |
| 2026-02-07 05:00 UTC | Saba | Santeria Toscana 31 | Milan, Italy | |
| 2026-02-08 04:00 UTC | Saba | Exil | Zürich, Switzerland | |
| 2026-02-10 03:00 UTC | Saba | Project House | Leeds, United Kingdom | |
| 2026-02-11 03:30 UTC | Saba | The Academy | Manchester, United Kingdom | |
| 2026-02-11 03:30 UTC | Saba | Club Academy | Manchester, United Kingdom | |
| 2026-02-13 03:00 UTC | Saba | HERE at Outernet | London, United Kingdom | |
| 2026-02-15 03:00 UTC | Saba | The Academy | Dublin, Ireland | |
| 2026-02-15 03:00 UTC | Saba | Green Room, The Academy | Dublin, Ireland |
