S-X

S-X — pop artist from GB.

British producer and singer/songwriter S-X emerged from the U.K. grime scene with his debut track "Woooo" in 2010, showcasing his blend of trap beats, pop…

Influence: 50.08% Fanbase: 23.96% Trending: 63.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

298,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 06:04:54 UTC

Genres

popsocial media popmainstream pophip-hop & raphip-hop/rapinstrumentalinstrumental grime

Biography

British producer and singer/songwriter S-X emerged from the U.K. grime scene with his debut track "Woooo" in 2010, showcasing his blend of trap beats, pop hooks, and R&B. Transitioning from behind-the-scenes work to his own material, he released a series of mixtapes before dropping his debut album, 2022's things change, and following up with his sophomore effort, Anywhere But Here, in late 2023.

Raised in Wolverhampton, England, S-X, also known as Sam Gumbley, honed his music skills as a teenager, starting with drums and moving into production. Collaborating with artists like Chip, Skepta, and Lil Wayne, he made a name for himself with his catchy pop, rap, and R&B singles. After a string of successful mixtapes and EPs, S-X's debut album marked a new chapter in his career, leading up to the release of his second album at the end of 2023.

Top Brand Affinities

Report Date: 2025-09-09

S-X resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (87%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,861 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist S-X score 0.00% — Low bucket.

Followers:298,000

Engagements:8

Rate:0.0%

Posts:196

Avg Likes:190

Avg Comments:7

Avg Views:1,861

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 298,000 · Engagements 8 · Rate 0.0% Posts 196 · Views 1,861 · Avg Likes 190 · Avg Comments 7 · Avg Views 1,861	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 26% 13-17: 10% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (26%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED KINGDOM (38%) UNITED STATES (19%) AUSTRALIA (6%) INDIA (3%) CANADA (3%)	Top regions: UNITED KINGDOM (38%), UNITED STATES (19%), AUSTRALIA (6%)
Platform Engagement	Youtube: 1,861 avg views/post	Best reach: Youtube 1,861 avg views; best engagement: Youtube 190 avg likes