S.O.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
52,667
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:40 UTC
Genres
Biography
S.O. speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (492 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Amazon Music, WNBA, Shea Moisture, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 52,667 · Engagements 258 · Rate 0.5% Posts 1,825 · Views 492 · Avg Likes 257 · Avg Comments 13 · Avg Views 492 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 36% 35-44: 10% 13-17: 3% |
Largest: 25-34 (49%); next: 18-24 (36%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (12%) SOUTH AFRICA (7%) CANADA (4%) NIGERIA (4%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (12%), SOUTH AFRICA (7%) |
| Platform Engagement | Instagram: 201 avg likes/post · Youtube: 492 avg views/post | Best reach: Youtube 492 avg views; best engagement: Instagram 201 avg likes |
Top Brand Affinities
Amazon Music
WNBA
Shea Moisture
Akai
Blackmagic Design
Pro Tools
SoundCloud
MISSGUIDED
iHeartRadio Music Awards
boohoo
Beats Electronics
River Island
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 22.31 | |
| WNBA | 16.56 | |
| Shea Moisture | 15.20 | |
| Akai | 13.14 | |
| Blackmagic Design | 10.46 | |
| Pro Tools | 9.71 | |
| SoundCloud | 9.67 | |
| MISSGUIDED | 9.05 | |
| iHeartRadio Music Awards | 8.78 | |
| boohoo | 8.54 | |
| Beats Electronics | 8.14 | |
| River Island | 8.02 | |
| Chick-fil-A | 7.86 | |
| Spotify Music | 7.68 | |
| ESPN | 7.22 | |
| Ableton | 6.11 | |
| CNN | 4.84 | |
| Verizon | 4.60 | |
| NBA | 4.49 | |
| NFL | 4.49 | |
| Primark | 4.45 | |
| Coach | 4.43 | |
| Los Angeles Lakers | 4.41 | |
| Steve Madden | 4.19 | |
| Nice Kicks | 4.02 | |
| Sneakerhead | 3.99 | |
| Barber Shop Connect | 3.81 | |
| WWE | 3.67 | |
| NBC | 3.51 | |
| OLD NAVY | 3.26 | |
| Urban Outfitters | 3.15 | |
| ASOS | 3.14 | |
| Hennessy | 3.13 | |
| Topshop | 3.05 | |
| MTV | 2.99 | |
| Walmart | 2.89 | |
| Dr. Martens | 2.88 | |
| Kodak | 2.84 | |
| Paramount Pictures | 2.70 | |
| Amazon | 2.54 | |
| GAP | 2.54 | |
| The Olympic Games | 2.37 | |
| Fujifilm | 2.36 | |
| Lululemon Athletica | 2.25 | |
| FashionNova | 2.17 | |
| Timberland | 2.13 | |
| Marvel Entertainment | 2.11 | |
| Busch | 2.08 | |
| Pandora | 2.07 | |
| Under Armour | 2.00 |
Official Profiles
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LoginArtist: S.O.
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
