S-Crew

S-Crew — hip-hop & rap artist from FR.

$-Crew, a French hip-hop group led by rapper/producer Nekfeu (Ken Samaras), consists of Nekfeu and childhood friends 2Zer, Framal, DJ Elite, and Mekra. They…

Influence: 53.77% Fanbase: 39.19% Trending: 61.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

486,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 20:22:25 UTC

Genres

hip-hop & raphip-hop/rapfrench hip hoprap calme

Biography

$-Crew, a French hip-hop group led by rapper/producer Nekfeu (Ken Samaras), consists of Nekfeu and childhood friends 2Zer, Framal, DJ Elite, and Mekra. They released their debut album, Même Signature, in 2010, followed by Métamorphose in 2012 and Seine Zoo in 2013 under the Polydor label. Nekfeu also collaborated with other rap acts like 1995, 5 Majeur, and L'Entourage before his successful solo debut, Feu, in 2015, also under Polydor. The group's album Destins Liés in 2016 became their first number one album in France.

Top Brand Affinities

Report Date: 2025-09-09

S-Crew draws 18-24 & 25-34 audiences and holds attention in FRANCE, BELGIUM, MOROCCO. The skew is heavily male (66%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 341,360 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist S-Crew score 3.22% — Very Strong bucket.

Followers:486,000

Engagements:15,667

Rate:3.2%

Posts:71

Avg Likes:15,179

Avg Comments:456

Avg Views:341,360

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 486,000 · Engagements 15,667 · Rate 3.2% Posts 71 · Views 341,360 · Avg Likes 15,179 · Avg Comments 456 · Avg Views 341,360	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 8% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	FRANCE (80%) BELGIUM (5%) MOROCCO (2%) ALGERIA (2%) SWITZERLAND (1%)	Top regions: FRANCE (80%), BELGIUM (5%), MOROCCO (2%)
Platform Engagement	Youtube: 341,360 avg views/post	Best reach: Youtube 341,360 avg views; best engagement: Youtube 15,179 avg likes