Rainbow
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
331,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
After its dissolution in 1984, Ritchie Blackmore briefly revived Rainbow in the 1990s before moving on to other musical projects. In 2015, he announced a series of concerts under the name Ritchie Blackmore's Rainbow, performing both new material and classic hits. The band continued to tour and released a live album in 2017.
Rainbow stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, RUSSIA. The profile is heavily male (81%), and content lands hardest on Youtube, where posts average 17,988 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Rainbow a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 331,000 · Engagements 255 · Rate 0.1% Posts 117 · Views 17,988 · Avg Likes 226 · Avg Comments 20 · Avg Views 17,988 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 24% 35-44: 22% 45-64: 19% |
Largest: 25-34 (33%); next: 18-24 (24%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (8%) RUSSIA (6%) GREECE (5%) JAPAN (5%) |
Top regions: UNITED STATES (16%), BRAZIL (8%), RUSSIA (6%) |
| Platform Engagement | Youtube: 17,988 avg views/post | Best reach: Youtube 17,988 avg views; best engagement: Youtube 226 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Rainbow
The map shows every radio station that aired Rainbow today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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| No spins for today. | ||||
Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
| Platform | 2025-09-08 | 2025-09-09 | Change |
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
| Metric | 2025-09-08 | 2025-09-09 | Change |
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
