Rainbow

Rainbow — rock artist from GB.

Rainbow was formed in the 1970s by former Deep Purple guitarist Ritchie Blackmore and vocalist Ronnie James Dio. The band released eight albums during its…

Influence: 64.30% Fanbase: 54.35% Trending: 69.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

331,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 19:50:34 UTC

Genres

rockrockalbum rockhard rockblues rockclassic rockelectronicelectronicmetalglam metalmetal

Biography

Rainbow was formed in the 1970s by former Deep Purple guitarist Ritchie Blackmore and vocalist Ronnie James Dio. The band released eight albums during its decade-long run, with a lineup that evolved over time. Rainbow's music spanned various styles, contributing to the development of heavy metal and hard rock.

After its dissolution in 1984, Ritchie Blackmore briefly revived Rainbow in the 1990s before moving on to other musical projects. In 2015, he announced a series of concerts under the name Ritchie Blackmore's Rainbow, performing both new material and classic hits. The band continued to tour and released a live album in 2017.

Top Brand Affinities

Report Date: 2025-09-09

Rainbow stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, RUSSIA. The profile is heavily male (81%), and content lands hardest on Youtube, where posts average 17,988 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Rainbow a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rainbow score 0.08% — Low bucket.

Followers:331,000

Engagements:255

Rate:0.1%

Posts:117

Avg Likes:226

Avg Comments:20

Avg Views:17,988

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 331,000 · Engagements 255 · Rate 0.1% Posts 117 · Views 17,988 · Avg Likes 226 · Avg Comments 20 · Avg Views 17,988	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 24% 35-44: 22% 45-64: 19%	Largest: 25-34 (33%); next: 18-24 (24%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (16%) BRAZIL (8%) RUSSIA (6%) GREECE (5%) JAPAN (5%)	Top regions: UNITED STATES (16%), BRAZIL (8%), RUSSIA (6%)
Platform Engagement	Youtube: 17,988 avg views/post	Best reach: Youtube 17,988 avg views; best engagement: Youtube 226 avg likes