Rachie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-09
637,670
Social Media Followers
As of 2025-11-09
00:00:00
Hours Airplay
2025-12-31 07:02:36 UTC
Genres
Biography
Rachie resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDONESIA, UNITED KINGDOM. The demographic is heavily female (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 351 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Fire Emblem Heroes, Persona 5, Atlus maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 637,670 · Engagements 6,282 · Rate 1.0% Posts 293 · Views 63,000 · Avg Likes 6,046 · Avg Comments 163 · Avg Views 63,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 36% 13-17: 10% 35-44: 3% |
Largest: 18-24 (49%); next: 25-34 (36%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (38%) INDONESIA (28%) UNITED KINGDOM (3%) CANADA (3%) JAPAN (3%) |
Top regions: UNITED STATES (38%), INDONESIA (28%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 351 avg likes/post | best engagement: Instagram 351 avg likes |
Top Brand Affinities
Fire Emblem Heroes
Persona 5
Atlus
Natsume
Nier: Automata
SpeedPaint
DeviantArt
Stardew Valley
Dragon Age
Five Nights at Freddy's
Final Fantasy
Square Enix
| Brand | Category | Score |
|---|---|---|
| Fire Emblem Heroes | 138.25 | |
| Persona 5 | 95.91 | |
| Atlus | 75.02 | |
| Natsume | 67.27 | |
| Nier: Automata | 62.86 | |
| SpeedPaint | 58.45 | |
| DeviantArt | 45.42 | |
| Stardew Valley | 41.09 | |
| Dragon Age | 24.99 | |
| Five Nights at Freddy's | 17.76 | |
| Final Fantasy | 17.40 | |
| Square Enix | 16.70 | |
| Bloodborne | 16.18 | |
| Life Is Strange | 16.11 | |
| Cartoon Network | 14.57 | |
| Prismacolor | 12.72 | |
| RedBubble | 12.62 | |
| League of Legends | 11.71 | |
| Gundam | 10.69 | |
| Dota 2 | 9.97 | |
| Hot Topic | 9.85 | |
| Riot Games | 9.69 | |
| Bandai Namco | 9.15 | |
| Pokemon | 8.85 | |
| Sega | 8.32 | |
| Nintendo | 8.27 | |
| DreamWorks | 8.03 | |
| Tekken | 7.64 | |
| Capcom | 7.59 | |
| GameStop | 7.06 | |
| Faber-Castell | 7.00 | |
| Activision Blizzard | 6.88 | |
| Comedy Central | 5.79 | |
| Pokemon Go | 5.57 | |
| Sprite | 5.45 | |
| Resident Evil | 4.95 | |
| Fallout | 4.74 | |
| Kickstarter | 4.12 | |
| Paypal | 3.32 | |
| Showtime | 2.71 | |
| Chrysler | 2.71 | |
| SoundCloud | 2.32 | |
| Polaroid | 2.22 | |
| 2.14 | ||
| Pandora | 2.12 | |
| Adobe | 2.08 | |
| Marvel | 2.03 | |
| Marvel Entertainment | 1.85 | |
| PlayStation | 1.78 | |
| Pixar | 1.65 |
Official Profiles
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LoginArtist: Rachie
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
