R.A. the Rugged Man
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
353,625
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:15 UTC
Genres
Biography
R.A. the Rugged Man indexes high with fans in the 25-34 range in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (90%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,942 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Akai, Mixcloud, Pro Tools, making streetwear, music platforms, and lifestyle products a natural test bed. Choose R.A. the Rugged Man when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 353,625 · Engagements 2,076 · Rate 0.6% Posts 2,120 · Views 4,942 · Avg Likes 2,036 · Avg Comments 102 · Avg Views 4,942 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 34% 35-44: 16% 45-64: 4% |
Largest: 25-34 (44%); next: 18-24 (34%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (42%) CANADA (7%) UNITED KINGDOM (7%) AUSTRALIA (5%) ROMANIA (3%) |
Top regions: UNITED STATES (42%), CANADA (7%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 1,786 avg likes/post · Youtube: 4,942 avg views/post | Best reach: Youtube 4,942 avg views; best engagement: Instagram 1,786 avg likes |
Top Brand Affinities
Akai
Mixcloud
Pro Tools
Beats Electronics
Ableton
Marc O'Polo
Amazon Music
Everlast
SoundCloud
Pioneer
Mortal Kombat
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Akai | 66.97 | |
| Mixcloud | 19.38 | |
| Pro Tools | 18.40 | |
| Beats Electronics | 15.76 | |
| Ableton | 14.65 | |
| Marc O'Polo | 13.69 | |
| Amazon Music | 12.72 | |
| Everlast | 12.08 | |
| SoundCloud | 10.76 | |
| Pioneer | 9.52 | |
| Mortal Kombat | 8.17 | |
| iHeartRadio Music Awards | 8.00 | |
| Capcom | 7.61 | |
| Sneakerhead | 7.39 | |
| Jameson | 6.69 | |
| Spotify Music | 6.30 | |
| CNN | 6.14 | |
| Sega | 6.11 | |
| Comedy Central | 5.51 | |
| ESPN | 5.40 | |
| Hennessy | 5.35 | |
| Kickstagram | 5.13 | |
| Columbia Pictures | 5.05 | |
| Fallout | 4.98 | |
| Los Angeles Lakers | 4.95 | |
| NHL | 4.72 | |
| MTV | 4.64 | |
| NFL | 4.62 | |
| Pilsner Urquell | 4.53 | |
| Resident Evil | 4.51 | |
| Warner Bros | 4.42 | |
| NBA | 4.41 | |
| Carhartt | 4.28 | |
| WWE | 4.25 | |
| UFC | 4.17 | |
| Kickstarter | 4.11 | |
| Nice Kicks | 4.10 | |
| Universal | 3.95 | |
| Nintendo | 3.95 | |
| Taco Bell | 3.89 | |
| Timberland | 3.80 | |
| Coors | 3.75 | |
| Nickelodeon | 3.41 | |
| Supreme | 3.32 | |
| Cartoon Network | 3.30 | |
| Stüssy | 3.30 | |
| Acura | 3.25 | |
| Cadillac | 3.10 | |
| Gundam | 3.05 | |
| AMC | 2.97 |
Official Profiles
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LoginArtist: R.A. the Rugged Man
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
