Queen Latifah

Queen Latifah — pop artist from US.

Queen Latifah, born Dana Owens in Newark, NJ, emerged as a pioneer female rapper who achieved stardom with her strong, feminist persona. Her third album, Black…

Influence: 61.50% Fanbase: 48.40% Trending: 68.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 17.22% • Very Strong

As of 2025-09-24

8,161,471

Social Media Followers

As of 2025-09-24

00:00:00

Hours Airplay

2025-12-07 20:54:44 UTC

Genres

pophip pophip-hop & raphip hopconscious hip hopeast coast hip hophip-hop/rapgolden age hip hopnew jersey raprapcontemporary hip hop

Biography

Queen Latifah, born Dana Owens in Newark, NJ, emerged as a pioneer female rapper who achieved stardom with her strong, feminist persona. Her third album, Black Reign, marked a commercial breakthrough, becoming the first by a female MC to go gold. Latifah's success paved the way for other women rappers to enter the charts in the '90s, while she diversified into acting, hosting her own talk show, and remaining an iconic figure in hip-hop.

Latifah's career began in high school, where she rapped with a group called Ladies Fresh before joining Afrika Bambaataa's Native Tongues collective. After releasing her debut album, All Hail the Queen, she faced challenges, including a carjacking and her brother's tragic death. However, she rebounded with Black Reign, which produced the hit single "U.N.I.T.Y." and solidified her dual success in music and acting, ultimately leading to acclaimed roles in films like Chicago. Through the years, she continued to release music, showcasing her singing talents on albums like The Dana Owens Album and Trav'lin' Light.

Top Brand Affinities

Report Date: 2025-09-24

Queen Latifah reliably reaches 25-34 & 18-24 audiences in UGANDA, KENYA, BRAZIL. The base is female-leaning (54%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (20,002 avg views per post); Instagram layers on depth and replies. The audience sits near WNBA, Coach, Steve Madden, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Queen Latifah score 0.09% — Low bucket.

Brand: WNBABrand: CoachBrand: Steve Madden

Followers:8,161,471

Engagements:7,573

Rate:0.1%

Posts:1,555

Avg Likes:7,563

Avg Comments:211

Avg Views:20,186

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,161,471 · Engagements 7,573 · Rate 0.1% Posts 1,555 · Views 20,186 · Avg Likes 7,563 · Avg Comments 211 · Avg Views 20,186	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 27% 35-44: 20% 13-17: 8%	Largest: 25-34 (37%); next: 18-24 (27%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UGANDA (60%) KENYA (11%) BRAZIL (9%) SAUDI ARABIA (4%) SOUTH AFRICA (3%)	Top regions: UGANDA (60%), KENYA (11%), BRAZIL (9%)
Platform Engagement	Instagram: 7,425 avg likes/post · Tiktok: 184 avg views/post · Youtube: 20,002 avg views/post	Best reach: Youtube 20,002 avg views; best engagement: Instagram 7,425 avg likes

Top Brand Affinities

WNBA

Score: 17.22

Coach

Score: 11.00

Steve Madden

Score: 9.50

T.J. Maxx

Score: 7.88

Barbie

Score: 6.84

boohoo

Score: 6.60

ULTA Beauty

Score: 6.39

iHeartRadio Music Awards

Score: 6.39

FOX

Score: 6.23

Walgreens

Score: 5.16

Verizon

Score: 5.09

Hennessy

Score: 4.56

Brand	Category	Score
WNBA		17.22
Coach		11.00
Steve Madden		9.50
T.J. Maxx		7.88
Barbie		6.84
boohoo		6.60
ULTA Beauty		6.39
iHeartRadio Music Awards		6.39
FOX		6.23
Walgreens		5.16
Verizon		5.09
Hennessy		4.56
FashionNova		4.26
Fenty beauty		3.82
NARS Cosmetics		3.81
ESPN		3.80
Christian Louboutin		3.79
NORDSTROM		3.52
TOM FORD		3.43
Urban Outfitters		3.30
MTV		3.27
Nickelodeon		3.01
Fendi		2.87
Los Angeles Lakers		2.76
shein		2.72
NBC		2.71
Sephora		2.61
Philips		2.42
Chipotle Mexican Grill		2.32
Timberland		2.30
Walmart		2.29
Target		2.28
Paramount Pictures		2.28
Sneakerhead		2.27
Kodak		2.26
GAP		2.25
SheInside		2.18
Dolce & Gabbana		2.17
NBA		2.16
NFL		2.16
Polo Ralph Lauren		2.14
Beats Electronics		2.13
AMC		2.12
Too Faced Cosmetics		2.09
Dr. Martens		2.03
Tarte Cosmetics		1.93
New Balance		1.92
Sprite		1.84
Yves Saint Laurent		1.82
SoundCloud		1.81