Q. Lazzarus

Q. Lazzarus — pop artist from US.

Q. Lazzarus, known for her iconic song "Goodbye Horses," faced rejection from labels as a Black woman in rock but left a lasting impact on pop culture. Despite…

Influence: 50.94% Fanbase: 17.79% Trending: 67.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

8,200

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 17:49:36 UTC

Genres

popnew romanticindie poppopalternativealternative

Biography

Q. Lazzarus, known for her iconic song "Goodbye Horses," faced rejection from labels as a Black woman in rock but left a lasting impact on pop culture. Despite only releasing one song during her lifetime, her mysterious persona and haunting vocals captivated audiences, leading to a documentary and a posthumous exploration of her artistry. Born Diane Luckey in New Jersey, Lazzarus pursued music in New York City and collaborated with producer William Garvey to form the band the Resurrection, gaining attention from director Jonathan Demme for her unique sound.

Lazzarus' journey included struggles with addiction, homelessness, and incarceration, but she eventually found stability in Staten Island and kept her true identity hidden as "Goodbye Horses" continued to resonate in films and cover versions. Her untimely death in 2022 cut short plans for a musical comeback, leaving behind a legacy that was finally celebrated in the documentary "Goodbye Horses: The Many Lives of Q Lazzarus," shedding light on her overlooked contributions to music.

Top Brand Affinities

Report Date: 2025-09-08

Q. Lazzarus keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, MEXICO, UNITED KINGDOM. The composition is heavily male (71%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 4,176 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Q. Lazzarus score 1.12% — Moderate bucket.

Followers:8,200

Engagements:92

Rate:1.1%

Posts:36

Avg Likes:88

Avg Comments:6

Avg Views:4,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,200 · Engagements 92 · Rate 1.1% Posts 36 · Views 4,176 · Avg Likes 88 · Avg Comments 6 · Avg Views 4,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 29% 35-44: 19% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (42%) MEXICO (15%) UNITED KINGDOM (6%) SPAIN (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (42%), MEXICO (15%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 4,176 avg views/post	Best reach: Youtube 4,176 avg views; best engagement: Youtube 88 avg likes