Perrie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,761,195
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:51 UTC
Genres
Biography
Perrie resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, PHILIPPINES. The demographic is heavily female (94%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 792,850 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Accor Hotels, River Island, boohoo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,761,195 · Engagements 92,434 · Rate 5.2% Posts 195 · Views 793,378 · Avg Likes 88,945 · Avg Comments 634 · Avg Views 793,378 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 17% 13-17: 15% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (17%) |
| Gender Split |
Female: 94% Male: 6% Non-binary/Other: 0% |
Skews female (94%) |
| Top Countries |
UNITED KINGDOM (54%) UNITED STATES (8%) PHILIPPINES (5%) BRAZIL (4%) MEXICO (2%) |
Top regions: UNITED KINGDOM (54%), UNITED STATES (8%), PHILIPPINES (5%) |
| Platform Engagement | Instagram: 11,407 avg likes/post · Tiktok: 792,850 avg views/post · Youtube: 528 avg views/post | Best reach: Tiktok 792,850 avg views; best engagement: Tiktok 77,500 avg likes |
Top Brand Affinities
Accor Hotels
River Island
boohoo
Primark
Efteling
Barbie
ASOS
Kylie Cosmetics
Pull&Bear
Lollapalooza
Topshop
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 12.75 | |
| River Island | 9.24 | |
| boohoo | 8.15 | |
| Primark | 7.67 | |
| Efteling | 7.45 | |
| Barbie | 7.36 | |
| ASOS | 7.18 | |
| Kylie Cosmetics | 5.63 | |
| Pull&Bear | 5.59 | |
| Lollapalooza | 5.27 | |
| Topshop | 5.26 | |
| iHeartRadio Music Awards | 4.47 | |
| shein | 4.39 | |
| Bershka | 3.67 | |
| SheInside | 3.60 | |
| Benefit Cosmetics | 3.53 | |
| NBC | 3.36 | |
| MTV | 3.28 | |
| H&M | 3.16 | |
| Garnier | 3.03 | |
| Stradivarius | 2.97 | |
| Showtime | 2.91 | |
| Harrods | 2.90 | |
| Coachella | 2.85 | |
| Too Faced Cosmetics | 2.76 | |
| Lush | 2.76 | |
| Polaroid | 2.69 | |
| Forever 21 | 2.62 | |
| Fenty beauty | 2.55 | |
| Tesco | 2.48 | |
| Sephora | 2.44 | |
| Calvin Klein | 2.29 | |
| Vogue | 2.24 | |
| CBS Television Studios | 2.23 | |
| Dr. Martens | 2.11 | |
| NYX Cosmetics | 2.10 | |
| Universal | 2.05 | |
| Walt Disney | 2.04 | |
| Maybelline | 2.01 | |
| CBS | 1.91 | |
| Aperol | 1.83 | |
| LEGOLAND | 1.79 | |
| Sunnies Studios | 1.76 | |
| Victoria's Secret | 1.67 | |
| Pandora | 1.64 | |
| Versace | 1.62 | |
| Urban Decay Cosmetics | 1.60 | |
| Anastasia Beverly Hills | 1.60 | |
| Michael Kors | 1.56 | |
| L'Oréal Paris | 1.55 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
