Pepper
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
286,898
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:52 UTC
Genres
Biography
Pepper converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, ARGENTINA. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 2,371 avg views per post, with supportive conversation on Instagram. Shared audience with Sullen Clothing, Live Nation, Weedmaps underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 286,898 · Engagements 954 · Rate 0.3% Posts 5,114 · Views 3,086 · Avg Likes 935 · Avg Comments 31 · Avg Views 3,086 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 33% 35-44: 16% 45-64: 5% |
Largest: 25-34 (43%); next: 18-24 (33%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (71%) BRAZIL (6%) ARGENTINA (3%) MEXICO (2%) PHILIPPINES (2%) |
Top regions: UNITED STATES (71%), BRAZIL (6%), ARGENTINA (3%) |
| Platform Engagement | Instagram: 779 avg likes/post · Tiktok: 2,371 avg views/post · Youtube: 715 avg views/post | Best reach: Tiktok 2,371 avg views; best engagement: Instagram 779 avg likes |
Top Brand Affinities
Sullen Clothing
Live Nation
Weedmaps
Burton Snowboards
Miller Lite
Barstool Sports
Coors
Volcom
Pacific Northwest Wonderland
Jameson
Bud Light
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Sullen Clothing | 39.68 | |
| Live Nation | 34.74 | |
| Weedmaps | 31.19 | |
| Burton Snowboards | 16.70 | |
| Miller Lite | 14.02 | |
| Barstool Sports | 13.66 | |
| Coors | 12.07 | |
| Volcom | 11.55 | |
| Pacific Northwest Wonderland | 9.14 | |
| Jameson | 8.81 | |
| Bud Light | 8.21 | |
| Margaritaville | 8.08 | |
| Publix | 7.86 | |
| Qualcomm | 7.82 | |
| New Era | 7.71 | |
| The Home Depot | 7.10 | |
| MamaBear | 6.94 | |
| Hurley | 6.62 | |
| ESPN | 6.05 | |
| Billabong | 5.74 | |
| Verizon | 5.58 | |
| Free People | 5.21 | |
| NHL | 5.20 | |
| Pilsner Urquell | 5.19 | |
| Jeep | 4.94 | |
| Ableton | 4.90 | |
| Taco Bell | 4.79 | |
| Monster Beverage | 4.76 | |
| Coachella | 4.67 | |
| NFL | 4.60 | |
| Columbia Pictures | 4.48 | |
| MTV | 4.22 | |
| Gillette | 4.21 | |
| GMC | 4.20 | |
| Comedy Central | 4.18 | |
| iHeartRadio Music Awards | 4.17 | |
| Nixon | 4.10 | |
| Paramount Pictures | 4.08 | |
| Busch | 3.83 | |
| Budweiser | 3.74 | |
| Harley-Davidson | 3.62 | |
| Los Angeles Lakers | 3.59 | |
| Vans | 3.57 | |
| Carhartt | 3.54 | |
| Lollapalooza | 3.47 | |
| Jack Daniels | 3.46 | |
| Costco | 3.46 | |
| Lululemon Athletica | 3.40 | |
| Cadillac | 3.27 | |
| Acura | 3.20 |
Official Profiles
Login to view Contact
LoginArtist: Pepper
The map shows every radio station that aired Pepper today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-21)
Total: 1,717,783
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,276,139 | 74.29% |
| [+] |
Pandora |
441,644 | 25.71% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 03:00 UTC | Closer To The Sun 2026 | Hard Rock Hotel Riviera Maya | Tulum, Mexico | — |
| 2026-01-26 02:00 UTC | Pepper, Salt | Theaterwerkstatt Schwäbisch Gmünd | Schwäbisch Gmünd, Germany |
