Pecos & the Rooftops
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
410,997
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:26 UTC
Genres
Biography
Pecos & the Rooftops performs best with fans in the 18-24 range, concentrated in UNITED STATES, CANADA, NIGERIA. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 22,900 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Ariat, Houston Livestock Show and Rodeo, Miller Lite, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pecos & the Rooftops is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 410,997 · Engagements 3,576 · Rate 0.9% Posts 930 · Views 25,102 · Avg Likes 3,364 · Avg Comments 35 · Avg Views 25,102 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 36% 35-44: 15% 45-64: 6% |
Largest: 18-24 (38%); next: 25-34 (36%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (88%) CANADA (6%) NIGERIA (2%) BRAZIL (1%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (88%), CANADA (6%), NIGERIA (2%) |
| Platform Engagement | Instagram: 1,295 avg likes/post · Tiktok: 22,900 avg views/post · Youtube: 2,202 avg views/post | Best reach: Tiktok 22,900 avg views; best engagement: Tiktok 2,009 avg likes |
Top Brand Affinities
Ariat
Houston Livestock Show and Rodeo
Miller Lite
RAM Trucks
Sherri Hill
Coors
Bud Light
Busch
GMC
Margaritaville
Carhartt
Barstool Sports
| Brand | Category | Score |
|---|---|---|
| Ariat | 80.85 | |
| Houston Livestock Show and Rodeo | 66.36 | |
| Miller Lite | 38.08 | |
| RAM Trucks | 25.32 | |
| Sherri Hill | 24.50 | |
| Coors | 24.26 | |
| Bud Light | 13.72 | |
| Busch | 13.69 | |
| GMC | 12.36 | |
| Margaritaville | 12.17 | |
| Carhartt | 11.71 | |
| Barstool Sports | 10.77 | |
| Hoonigan | 8.89 | |
| Verizon | 7.85 | |
| Free People | 6.92 | |
| Dodge | 6.24 | |
| Steve Madden | 5.37 | |
| Chevrolet | 5.09 | |
| Jeep | 4.98 | |
| Budweiser | 4.79 | |
| Ford | 4.63 | |
| Harley-Davidson | 4.46 | |
| Chrysler | 4.45 | |
| Chick-fil-A | 4.41 | |
| Oakley | 4.30 | |
| Husqvarna Motorcycles | 4.22 | |
| Walmart | 4.20 | |
| Cadillac | 4.11 | |
| Taco Bell | 4.02 | |
| Gillette | 3.98 | |
| American Eagle | 3.77 | |
| Holden | 3.44 | |
| OLD NAVY | 3.35 | |
| Heinz | 3.34 | |
| Monster Beverage | 3.33 | |
| Target | 3.16 | |
| NHL | 2.94 | |
| Bentley | 2.81 | |
| Under Armour | 2.69 | |
| Jack Daniels | 2.63 | |
| Lululemon Athletica | 2.56 | |
| shein | 2.54 | |
| WWE | 2.50 | |
| Sunnies Studios | 2.17 | |
| SheInside | 2.16 | |
| Toyota | 1.85 | |
| Sprite | 1.85 | |
| Vans | 1.74 | |
| Paramount Pictures | 1.73 | |
| The North Face | 1.73 |
Official Profiles
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LoginArtist: Pecos & the Rooftops
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Pecos & The Rooftops | Gruene Hall | New Braunfels, United States |
