Paulina Rubio

Paulina Rubio — pop artist from MX.

Paulina Rubio began her music career as a founding member of the youth group Timbiriche. In the 1990s, she transitioned to a successful solo career, selling…

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bc8-deaa-5bc0-b769-a0369fe50396

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Genres

popdance poplatin poplatin arena popmexican poppop en españolpoplatinlatin

Influential: 64.31% Fanbase: 55.99% Trending: 68.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

1,563,600

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.31% | Fanbase 55.99% | Trending 68.47% | CAREER STAGE: MAINSTREAM

Biography

Paulina Rubio began her music career as a founding member of the youth group Timbiriche. In the 1990s, she transitioned to a successful solo career, selling over half a million copies in the United States and having the best-selling album of 2001 according to Billboard.

Throughout her nearly forty-year career, Paulina Rubio has achieved global success, earning awards from Latin Billboard to the Gaviota de Plata in Viña del Mar, among others. She has collaborated with a diverse range of artists such as Juan Gabriel, Jenni Rivera, and Julieta Venegas, showcasing her artistic versatility.

A visionary artist with a transgenerational appeal, Paulina Rubio's music has made a lasting impact across multiple decades. With a rich history of hits, she continues to captivate audiences and is poised for a new chapter in her career, embracing empowerment and delighting her devoted fan base.

Report Date: 2025-09-09

Paulina Rubio speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, COLOMBIA, UNITED STATES. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (270,750 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paulina Rubio score 0.65% — Low bucket.

Followers:1,563,600

Engagements:10,234

Rate:0.7%

Posts:142

Avg Likes:8,125

Avg Comments:1,921

Avg Views:366,496

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,563,600 · Engagements 10,234 · Rate 0.7% Posts 142 · Views 366,496 · Avg Likes 8,125 · Avg Comments 1,921 · Avg Views 366,496	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 10% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	MEXICO (22%) COLOMBIA (12%) UNITED STATES (10%) SPAIN (9%) ARGENTINA (9%)	Top regions: MEXICO (22%), COLOMBIA (12%), UNITED STATES (10%)
Platform Engagement	Tiktok: 270,750 avg views/post · Youtube: 95,746 avg views/post	Best reach: Tiktok 270,750 avg views; best engagement: Youtube 4,220 avg likes