Paula Hartmann

Paula Hartmann — pop artist from DE.

Somewhere between sadness and euphoria, between being in love and staying alone.

Influence: 51.73% Fanbase: 27.68% Trending: 63.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Krombacher • 40.30% • Very Strong

As of 2025-09-09

356,830

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:28:34 UTC

Genres

poppopindie pop

Biography

Somewhere between sadness and euphoria, between being in love and staying alone.

Top Brand Affinities

Report Date: 2025-09-09

Paula Hartmann engages 18-24 & 25-34 audiences with repeatable results in GERMANY, AUSTRIA, ITALY. The fan base skews heavily male (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (574,499 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Krombacher, About you, Alpha Industries, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paula Hartmann score 12.32% — Very Strong bucket.

Brand: KrombacherBrand: About youBrand: Alpha Industries

Followers:356,830

Engagements:43,946

Rate:12.3%

Posts:128

Avg Likes:42,651

Avg Comments:480

Avg Views:668,299

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 356,830 · Engagements 43,946 · Rate 12.3% Posts 128 · Views 668,299 · Avg Likes 42,651 · Avg Comments 480 · Avg Views 668,299	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (33%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	GERMANY (88%) AUSTRIA (4%) ITALY (3%) AUSTRALIA (3%) SWITZERLAND (2%)	Top regions: GERMANY (88%), AUSTRIA (4%), ITALY (3%)
Platform Engagement	Instagram: 22,436 avg likes/post · Tiktok: 93,800 avg views/post · Youtube: 574,499 avg views/post	Best reach: Youtube 574,499 avg views; best engagement: Instagram 22,436 avg likes

Top Brand Affinities

Krombacher

Score: 40.30

About you

Score: 39.51

Alpha Industries

Score: 36.64

Eastpak

Score: 33.04

KaDeWe

Score: 32.12

Commerzbank

Score: 31.85

Gamescom

Score: 24.02

Brandy Melville

Score: 19.93

Edeka

Score: 19.67

Nakd

Score: 16.56

Braun

Score: 12.68

Lollapalooza

Score: 12.07

Brand	Category	Score
Krombacher		40.30
About you		39.51
Alpha Industries		36.64
Eastpak		33.04
KaDeWe		32.12
Commerzbank		31.85
Gamescom		24.02
Brandy Melville		19.93
Edeka		19.67
Nakd		16.56
Braun		12.68
Lollapalooza		12.07
Zalando		11.88
Ellesse		11.16
Stone Island		9.90
Beck`s		9.42
Lufthansa		9.00
Lidl		8.96
Leica		8.31
Champion		8.21
Kappa		6.81
Daniel Wellington		5.86
Ableton		4.91
Superdry		4.79
Hollister Co		4.35
Aperol		4.07
Kodak		4.00
Opel		3.83
Stüssy		3.68
Olympus		3.60
Dr. Martens		3.55
Polaroid		3.16
Primark		3.05
Urban Outfitters		3.03
Abercrombie & Fitch		2.87
Tommy Hilfiger		2.73
Pull&Bear		2.71
Stradivarius		2.62
Yves Saint Laurent		2.58
Balenciaga		2.49
TOM FORD		2.46
Versace		2.45
Carhartt		2.42
ASICS		2.40
Dolce & Gabbana		2.22
MTV		2.19
Calvin Klein		2.17
Bugatti		2.15
Fendi		2.13
Guess		2.12