Paul Simon Brand Affinity ranks highest MOOG at 14.44% . Very Strong. Score DMDB 64.90% | Fanbase 63.78%

Paul Simon — pop artist from US.

Paul Simon, born on October 13, 1941, in Newark, New Jersey, is a renowned songwriter known for his work as one half of the pop duo Simon & Garfunkel.…

Paul Simon

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-abf6-7812-8df6-a0369fe50396

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Genres

poppoprockpermanent waverockroots rocksoft rockclassic rockmellow goldpop rockfolk & traditionalfolkfolk rocksinger-songwriter

Influential: 64.90% Fanbase: 63.78% Trending: 65.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 14.44% • Very Strong

As of 2025-09-09

735,972

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.90% | Fanbase 63.78% | Trending 65.46% | CAREER STAGE: MAINSTREAM

Biography

Paul Simon, born on October 13, 1941, in Newark, New Jersey, is a renowned songwriter known for his work as one half of the pop duo Simon & Garfunkel. Transitioning to a successful solo career in the 1970s, Simon's album "Still Crazy After All These Years" and the iconic "Graceland" showcased his innovative blend of reflective lyrics and diverse musical influences. His musical journey continued with albums like "Hearts and Bones," "The Rhythm of the Saints," and "Stranger to Stranger," solidifying his reputation as a versatile and respected artist.

Throughout his career, Simon's music has garnered critical acclaim and commercial success, earning him multiple Grammy Awards. From his early days performing in folk clubs with Art Garfunkel to his groundbreaking exploration of world music, Simon's legacy as a pioneering songwriter and musician remains a significant influence in the music industry.

Report Date: 2025-09-09

Paul Simon reliably reaches 45-64 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily male (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (90,078 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Amazon Music, Pro Tools, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Simon score 0.78% — Low bucket.

Brand: MOOGBrand: Amazon MusicBrand: Pro Tools

Followers:735,972

Engagements:5,728

Rate:0.8%

Posts:984

Avg Likes:5,634

Avg Comments:176

Avg Views:90,078

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 735,972 · Engagements 5,728 · Rate 0.8% Posts 984 · Views 90,078 · Avg Likes 5,634 · Avg Comments 176 · Avg Views 90,078	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 29% 25-34: 29% 35-44: 23% 18-24: 17%	Largest: 45-64 (29%); next: 25-34 (29%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (37%) UNITED KINGDOM (7%) CANADA (6%) BRAZIL (5%) ITALY (3%)	Top regions: UNITED STATES (37%), UNITED KINGDOM (7%), CANADA (6%)
Platform Engagement	Instagram: 4,441 avg likes/post · Youtube: 90,078 avg views/post	Best reach: Youtube 90,078 avg views; best engagement: Instagram 4,441 avg likes

Top Brand Affinities

MOOG

Score: 14.44

Amazon Music

Score: 12.22

Pro Tools

Score: 9.70

Sennheiser

Score: 9.26

Margaritaville

Score: 7.12

Ableton

Score: 5.79

NBC

Score: 5.49

CNN

Score: 5.48

Spotify Music

Score: 5.39

Verizon

Score: 4.55

Columbia Pictures

Score: 4.51

iHeartRadio Music Awards

Score: 4.38

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Top Brand Affinities

Brand	Category	Score
MOOG		14.44
Amazon Music		12.22
Pro Tools		9.70
Sennheiser		9.26
Margaritaville		7.12
Ableton		5.79
NBC		5.49
CNN		5.48
Spotify Music		5.39
Verizon		4.55
Columbia Pictures		4.51
iHeartRadio Music Awards		4.38
MTV		4.31
Guinness		4.23
Nixon		4.13
Paramount Pictures		4.00
BBC		3.92
Heinz		3.80
Warner Bros		3.69
Pfizer		3.51
Bethesda Softworks		3.51
Pixar		3.29
Lollapalooza		3.21
Showtime		3.21
Kodak		3.12
Comedy Central		3.07
Philips		2.79
NHL		2.74
AMC		2.70
Cadillac		2.67
Emporium		2.62
Star Wars		2.56
The Olympic Games		2.56
Polaroid		2.54
Budweiser		2.48
Busch		2.44
Chrysler		2.33
SoundCloud		2.25
Bellagio		2.20
Nickelodeon		2.18
Airbnb		2.17
Costco		2.09
Coachella		2.04
Snoopy And The Peanuts Gang		2.04
Beats Electronics		1.98
Lego		1.92
HBO		1.90
Aperol		1.87
Amazon		1.84
Tinder		1.81