Paul Ritch
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
66,899
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:39 UTC
Genres
Biography
Paul Ritch speaks to 25-34 & 35-44 audiences with measurable traction in ITALY, SPAIN, COLOMBIA. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (362 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Allen & Heath, Mixcloud, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 66,899 · Engagements 362 · Rate 0.5% Posts 740 · Views 0 · Avg Likes 362 · Avg Comments 29 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 35-44: 24% 18-24: 16% 45-64: 4% |
Largest: 25-34 (54%); next: 35-44 (24%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
ITALY (25%) SPAIN (12%) COLOMBIA (9%) UNITED STATES (6%) GERMANY (5%) |
Top regions: ITALY (25%), SPAIN (12%), COLOMBIA (9%) |
| Platform Engagement | Instagram: 362 avg likes/post | best engagement: Instagram 362 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Ableton
Pioneer
MOOG
Akai
Trancefamily
Sennheiser
Technogym
SoundCloud
Tomorrowland
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 249.08 | |
| Mixcloud | 95.50 | |
| Ableton | 73.72 | |
| Pioneer | 72.14 | |
| MOOG | 64.63 | |
| Akai | 30.46 | |
| Trancefamily | 28.81 | |
| Sennheiser | 24.87 | |
| Technogym | 21.95 | |
| SoundCloud | 17.40 | |
| Tomorrowland | 16.83 | |
| Amazon Music | 8.68 | |
| Pro Tools | 8.04 | |
| Beats Electronics | 7.59 | |
| Kappa | 7.15 | |
| Jagermeister | 7.11 | |
| Campari | 6.22 | |
| Absolut | 6.05 | |
| Dsquared | 4.99 | |
| Movistar | 4.51 | |
| Spotify Music | 4.33 | |
| Garnier | 4.20 | |
| Heineken | 3.67 | |
| Stüssy | 3.53 | |
| Alfa Romeo | 3.07 | |
| Red Bull | 2.85 | |
| Martini | 2.78 | |
| Budweiser | 2.76 | |
| Carhartt | 2.48 | |
| musical.ly | 2.40 | |
| Montblanc | 2.37 | |
| Aperol | 2.31 | |
| Armani | 2.18 | |
| Warner Bros | 2.15 | |
| Guess | 2.06 | |
| Jack Daniels | 2.04 | |
| Coachella | 1.98 | |
| Ray-Ban | 1.93 | |
| Ducati | 1.92 | |
| Pizza Lover | 1.77 | |
| Jaguar | 1.74 | |
| Versace | 1.73 | |
| GoPro | 1.71 | |
| Oakley | 1.70 | |
| Fiat | 1.66 | |
| The North Face | 1.66 | |
| Polaroid | 1.64 | |
| Levi's | 1.62 | |
| Sneakerhead | 1.62 | |
| Bershka | 1.56 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
