Patty Pravo

Patty Pravo — pop artist from IT.

Patty Pravo, a charismatic and ever-evolving figure in Italian pop music, has maintained a unique personality throughout her four-decade career. Born Nicoletta…

Influence: 52.25% Fanbase: 28.26% Trending: 64.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

AltaModa • 50.98% • Very Strong

As of 2025-09-08

121,045

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:43 UTC

Genres

poppopitalian adult popclassic italian popmainstream popeuropeanbeat italiano

Biography

Patty Pravo, a charismatic and ever-evolving figure in Italian pop music, has maintained a unique personality throughout her four-decade career. Born Nicoletta Strambelli in Venice in 1948, she rose to fame in the late 1960s with hits like "Ragazzo Triste" and "La Bambola," establishing herself as a symbol of the Italian beat scene with her distinctive voice and androgynous charm. Over the years, Pravo explored different musical styles and collaborations, releasing albums like "Di Vero in Fondo" and "Sì... Incoerenza" before experiencing a career resurgence in the 1990s with albums such as "Ideogrammi" and successful singles like "E Dimmi Che Non Vuoi Morire."

Despite facing challenges in the late 1970s and 1980s, including a brief legal issue and declining album sales, Patty Pravo continued to push boundaries in her music, collaborating with notable artists like Vasco Rossi and exploring experimental sounds in albums like "Radio Station" and "Nic-Unic." Her career saw a revival in the 1990s with successful appearances at the Sanremo Music Festival and acclaimed albums like "Notti, Guai e Libertà" and "Una Donna da Sognare." Pravo's artistry and resilience were further highlighted in projects like the tribute album "Spero Che Ti Piaccia... Pour Toi," showcasing her enduring influence in Italian and international music scenes.

Top Brand Affinities

Report Date: 2025-09-08

Patty Pravo reaches 25-34 & 35-44 audiences concentrated in ITALY, UNITED STATES, SPAIN. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 1,179 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to AltaModa, Etro, Marchesa suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Patty Pravo score 0.97% — Low bucket.

Brand: AltaModaBrand: EtroBrand: Marchesa

Followers:121,045

Engagements:1,179

Rate:1.0%

Posts:1,259

Avg Likes:1,179

Avg Comments:143

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 121,045 · Engagements 1,179 · Rate 1.0% Posts 1,259 · Views 0 · Avg Likes 1,179 · Avg Comments 143 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 24% 45-64: 20% 18-24: 16%	Largest: 25-34 (37%); next: 35-44 (24%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	ITALY (91%) UNITED STATES (1%) SPAIN (1%) UNITED KINGDOM (1%) FRANCE (1%)	Top regions: ITALY (91%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement	Instagram: 1,179 avg likes/post	best engagement: Instagram 1,179 avg likes

Top Brand Affinities

AltaModa

Score: 50.98

Etro

Score: 45.11

Marchesa

Score: 43.97

Elisabetta Franchi

Score: 42.90

Warner Music

Score: 39.66

Emilio Pucci

Score: 38.67

Roberto Cavalli Newborn

Score: 35.62

UniCredit

Score: 32.23

Asolo

Score: 30.18

Alitalia

Score: 24.98

Superga

Score: 24.11

Liu Jo

Score: 20.83

Brand	Category	Score
AltaModa		50.98
Etro		45.11
Marchesa		43.97
Elisabetta Franchi		42.90
Warner Music		39.66
Emilio Pucci		38.67
Roberto Cavalli Newborn		35.62
UniCredit		32.23
Asolo		30.18
Alitalia		24.98
Superga		24.11
Liu Jo		20.83
Jean Paul Gaultier		19.79
TOD's		18.88
Grindr		18.72
Trussardi		16.98
Miele		16.90
Ana Capri		15.86
Intimissimi		15.72
Lancia		14.63
Arezzo		13.06
Calzedonia		10.29
Selfiegram		10.24
Campari		9.18
Alexander McQueen		9.02
Emporio Armani		8.37
Maison Margiela		8.27
KARL LAGERFELD		8.04
Dsquared		7.74
Dolce & Gabbana		7.50
Alfa Romeo		7.41
Ryanair		6.62
Moschino		6.57
Valentino		6.42
Tate Modern		6.37
Patek Philippe		6.22
United Colors of Benetton		6.00
Armani		5.77
Kiko		5.72
Vivienne Westwood		5.59
Miu Miu		5.51
Moncler		5.29
Fiat		5.15
NBC		4.99
Max Mara		4.92
Fendi		4.83
Versace		4.71
Elle Magazine		4.45
BALMAIN		4.42
Ferrero		3.87