Patterson Hood

Patterson Hood — rock artist from US.

Patterson Hood, renowned singer-songwriter and guitarist, co-founded the Southern rock band Drive-By Truckers and draws inspiration from the rich musical…

Influence: 51.88% Fanbase: 24.13% Trending: 65.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 34.29% • Very Strong

As of 2025-09-08

29,466

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:31 UTC

Genres

rockroots rockrockalternative rockalternativealternative countryalternative

Biography

Patterson Hood, renowned singer-songwriter and guitarist, co-founded the Southern rock band Drive-By Truckers and draws inspiration from the rich musical heritage of Muscle Shoals, Alabama. As a driving force behind the band's narrative-driven sound since 1996, Hood's music delves into themes of Southern identity, social justice, and personal introspection. In addition to his work with Drive-By Truckers, Hood has released solo albums like Killers and Stars (2004) and Heat Lightning Rumbles in the Distance (2012), showcasing his versatility as a songwriter and producer. His latest solo album, Exploding Trees & Airplane Screams, produced by Chris Funk, further highlights his diverse talents and solidifies his status as a vital force in modern music, known for transforming raw realities into compelling, soul-stirring art in both his band and solo endeavors.

Top Brand Affinities

Report Date: 2025-09-08

Patterson Hood keeps 45-64 & 35-44 audiences engaged throughout UNITED STATES, CANADA, UNITED KINGDOM. The composition is heavily male (86%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 10,651 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Miller Lite, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Patterson Hood score 3.01% — Very Strong bucket.

Brand: AmpegBrand: Miller LiteBrand: MOOG

Followers:29,466

Engagements:886

Rate:3.0%

Posts:3,009

Avg Likes:879

Avg Comments:28

Avg Views:10,651

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,466 · Engagements 886 · Rate 3.0% Posts 3,009 · Views 10,651 · Avg Likes 879 · Avg Comments 28 · Avg Views 10,651	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 34% 35-44: 32% 25-34: 22% 18-24: 11%	Largest: 45-64 (34%); next: 35-44 (32%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (90%) CANADA (3%) UNITED KINGDOM (2%) AUSTRALIA (1%) NORWAY (1%)	Top regions: UNITED STATES (90%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 814 avg likes/post · Youtube: 10,651 avg views/post	Best reach: Youtube 10,651 avg views; best engagement: Instagram 814 avg likes

Top Brand Affinities

Ampeg

Score: 34.29

Miller Lite

Score: 19.66

MOOG

Score: 17.59

Coors

Score: 15.87

Verizon

Score: 15.24

Kroger

Score: 14.99

Publix

Score: 13.27

Delta

Score: 10.09

Bonneville

Score: 9.66

Amazon Music

Score: 8.56

Jim Beam

Score: 8.56

Margaritaville

Score: 7.79

Brand	Category	Score
Ampeg		34.29
Miller Lite		19.66
MOOG		17.59
Coors		15.87
Verizon		15.24
Kroger		14.99
Publix		13.27
Delta		10.09
Bonneville		9.66
Amazon Music		8.56
Jim Beam		8.56
Margaritaville		7.79
Paramount Pictures		7.33
Busch		7.09
Pilsner Urquell		7.00
Jameson		6.99
Walgreens		6.22
Kickstarter		6.22
Pacific Northwest Wonderland		5.99
Philips		5.86
Cadillac		5.72
Emporium		5.65
Nixon		5.27
Budweiser		5.07
Spotify Music		5.05
NHL		4.84
The Home Depot		4.63
Holden		4.57
Heinz		4.54
FedEx		4.17
Hurley		4.13
Gatorade		4.07
Gillette		4.06
Airbnb		4.04
Columbia Pictures		3.93
Showtime		3.89
Oculus		3.88
Guinness		3.71
WWE		3.63
NBC		3.62
Taco Bell		3.61
Lollapalooza		3.57
ESPN		3.22
Pixar		3.20
NFL		3.07
The Olympic Games		2.95
Carhartt		2.85
Chipotle Mexican Grill		2.82
Walmart		2.74
Activision Blizzard		2.73

Official Profiles

Artist: Patterson Hood

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-07 08:00 UTC	Patterson Hood	Little House, Standard Deluxe	waverly, United States	—
2025-12-08 03:00 UTC	Drive-By Truckers	Standard Deluxe	waverly, United States	standarddeluxe.com standarddeluxe.com app.opendate.io
2025-12-10 03:00 UTC	Patterson Hood	Eddie's Attic	Decatur, United States	songkick.com link.dice.fm link.dice.fm link.dice.fm etix.prf.hn
2025-12-11 03:00 UTC	Patterson Hood	Eddie's Attic	Decatur, United States	songkick.com link.dice.fm link.dice.fm link.dice.fm
2025-12-16 04:00 UTC	Patterson Hood	Chickie Wah Wah	New Orleans, United States	songkick.com ticketmaster.evyy.net
2025-12-19 03:00 UTC	Patterson Hood	Shrine Social Club	Boise, United States	songkick.com link.dice.fm link.dice.fm link.dice.fm
2025-12-19 08:00 UTC	Patterson Hood	Live from the Divide	Bozeman, United States	—
2025-12-20 03:00 UTC	Live From The Divide 2025	Live From The Dive	Bozeman, United States	livefromthedivide.com livefromthedivide.com livefromthedivide.com livefromthedivide.com ticketmaster.evyy.net ticketmaster.evyy.net
2025-12-20 08:00 UTC	Patterson Hood	Live from the Divide	Bozeman, United States	—