Patrick Watson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
206,995
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:14 UTC
Genres
Biography
Patrick Watson is a clear fit for 25-34 & 18-24 audiences with strength across CANADA, UNITED STATES, FRANCE. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,658 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Ableton, Cartier, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 206,995 · Engagements 4,056 · Rate 2.0% Posts 420 · Views 2,658 · Avg Likes 4,053 · Avg Comments 84 · Avg Views 2,658 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 29% 35-44: 20% 45-64: 12% |
Largest: 25-34 (38%); next: 18-24 (29%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
CANADA (31%) UNITED STATES (13%) FRANCE (8%) MEXICO (5%) PORTUGAL (5%) |
Top regions: CANADA (31%), UNITED STATES (13%), FRANCE (8%) |
| Platform Engagement | Instagram: 4,029 avg likes/post · Youtube: 2,658 avg views/post | Best reach: Youtube 2,658 avg views; best engagement: Instagram 4,029 avg likes |
Top Brand Affinities
MOOG
Ableton
Cartier
Tate Modern
Vodafone
Spotify Music
Summit Entertainment
Kodak
Polaroid
Urban Outfitters
Fujifilm
Leica
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.82 | |
| Ableton | 11.71 | |
| Cartier | 7.08 | |
| Tate Modern | 6.40 | |
| Vodafone | 5.05 | |
| Spotify Music | 4.65 | |
| Summit Entertainment | 4.57 | |
| Kodak | 3.65 | |
| Polaroid | 3.37 | |
| Urban Outfitters | 3.27 | |
| Fujifilm | 3.18 | |
| Leica | 3.14 | |
| Airbnb | 2.81 | |
| Montblanc | 2.71 | |
| NHL | 2.47 | |
| Showtime | 2.47 | |
| SoundCloud | 2.34 | |
| Dr. Martens | 2.30 | |
| Garnier | 2.27 | |
| Lollapalooza | 2.21 | |
| Tinder | 2.15 | |
| Pantone Inc | 2.12 | |
| Paramount Pictures | 2.12 | |
| Beats Electronics | 2.07 | |
| National Geographic | 2.04 | |
| Warner Bros | 2.00 | |
| A Game of Tones | 1.85 | |
| Guinness | 1.78 | |
| Cafecito | 1.77 | |
| The North Face | 1.75 | |
| Aperol | 1.75 | |
| Yves Saint Laurent | 1.69 | |
| Lush | 1.61 | |
| Cadillac | 1.57 | |
| Jaguar | 1.53 | |
| IKEA | 1.52 | |
| Vogue | 1.51 | |
| Costco | 1.50 | |
| Nikon | 1.49 | |
| Vans | 1.44 | |
| Adobe | 1.43 | |
| Coachella | 1.38 | |
| HBO | 1.37 | |
| Hermès | 1.37 | |
| BBC | 1.37 | |
| Levi's | 1.37 | |
| Canon | 1.36 | |
| Lego | 1.36 | |
| Bellagio | 1.31 | |
| musical.ly | 1.30 |
Official Profiles
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LoginArtist: Patrick Watson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-15 03:00 UTC | Patrick Watson | Casa da Música | Porto, Portugal | |
| 2026-01-15 08:00 UTC | Patrick Watson | Lisboa ao Vivo (Lav) | Lisbon, Portugal | |
| 2026-01-16 03:00 UTC | Patrick Watson | LAV | Lisbon, Portugal | |
| 2026-01-17 08:00 UTC | Underfest 2026 | Sala Capitol | Santiago de Compostela, Spain | — |
| 2026-01-19 03:00 UTC | Patrick Watson | Teatro Eslava | Madrid, Spain | |
| 2026-01-20 03:00 UTC | Patrick Watson | Sala Apolo | Barcelona, Spain | |
| 2026-01-21 08:00 UTC | Patrick Watson | Salzhaus | Winterthur, Switzerland | |
| 2026-01-22 03:00 UTC | Patrick Watson | Salzhaus Brugg | Brugg, Switzerland | |
| 2026-01-23 08:00 UTC | Patrick Watson | Silent Green - Betonhalle | Berlin, Germany | |
| 2026-01-24 03:00 UTC | Patrick Watson | Silent Green | Berlin, Germany | |
| 2026-02-05 08:00 UTC | Patrick Watson | C4 Concert House | Zapopan, Mexico | |
| 2026-02-06 03:00 UTC | Patrick Watson | C4 Concert House | Guadalajara, Mexico | |
| 2026-02-08 04:00 UTC | Patrick Watson | Auditorio BB | Mexico City, Mexico | |
| 2026-03-21 03:00 UTC | Patrick Watson | Bearsville Theater | Town of Woodstock, United States | |
| 2026-03-22 02:00 UTC | Patrick Watson | The Gild Concert Hall | Ardentown, United States | |
| 2026-03-22 03:00 UTC | Patrick Watson | Arden Gild Hall | Wilmington, United States | |
| 2026-03-25 02:00 UTC | Patrick Watson | Thalia Hall | Chicago, United States | |
| 2026-03-26 02:00 UTC | Patrick Watson | The Basement East | Nashville, United States | |
| 2026-03-26 19:00 UTC | Big Ears Festival 2026 | Tennessee Theatre | Knoxville, United States | |
| 2026-03-30 07:00 UTC | Patrick Watson | Lecture Hall, The Warhol at Carnegie | Pittsburgh, United States | |
| 2026-03-31 02:00 UTC | Patrick Watson | Carnegie Music Hall | Pittsburgh, United States | |
| 2026-04-01 02:00 UTC | Patrick Watson | 9:30 Club | Washington, United States | |
| 2026-04-03 02:00 UTC | Patrick Watson | Warsaw | New York, United States | |
| 2026-04-03 07:00 UTC | Patrick Watson | Somerville Theatre | Somerville, United States | |
| 2026-04-04 02:00 UTC | Patrick Watson | Somerville Theatre | Boston, United States | |
| 2026-04-05 02:00 UTC | Patrick Watson | Higher Ground | South Burlington, United States |
