PASTEL GHOST

PASTEL GHOST — rock artist from US.

"Dreamrave" by Pastel Ghost is a mesmerizing electronic album that seamlessly blends dreamy melodies with pulsating beats. The ethereal vocals and atmospheric…

Influence: 62.66% Fanbase: 47.25% Trending: 70.36% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 17.61% • Very Strong

As of 2025-09-09

454,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:39 UTC

Genres

rockgrave waveelectronicelectronicother electronic music

Biography

"Dreamrave" by Pastel Ghost is a mesmerizing electronic album that seamlessly blends dreamy melodies with pulsating beats. The ethereal vocals and atmospheric production create a captivating sonic landscape that transports listeners to another world. With its unique fusion of electronic and dream pop elements, "Dreamrave" showcases Pastel Ghost's ability to craft immersive and otherworldly music that is both haunting and beautiful.

Top Brand Affinities

Report Date: 2025-09-09

PASTEL GHOST reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (419,139 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Ableton, Bloodborne, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PASTEL GHOST score 7.24% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Bloodborne

Followers:454,759

Engagements:32,931

Rate:7.2%

Posts:111

Avg Likes:31,957

Avg Comments:568

Avg Views:615,439

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 454,759 · Engagements 32,931 · Rate 7.2% Posts 111 · Views 615,439 · Avg Likes 31,957 · Avg Comments 568 · Avg Views 615,439	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 7% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (23%) BRAZIL (10%) MEXICO (8%) RUSSIA (5%) POLAND (3%)	Top regions: UNITED STATES (23%), BRAZIL (10%), MEXICO (8%)
Platform Engagement	Instagram: 19,353 avg likes/post · Tiktok: 196,300 avg views/post · Youtube: 419,139 avg views/post	Best reach: Youtube 419,139 avg views; best engagement: Instagram 19,353 avg likes

Top Brand Affinities

MOOG

Score: 17.61

Ableton

Score: 14.74

Bloodborne

Score: 14.40

Mixcloud

Score: 11.77

Akai

Score: 11.53

Lime Crime

Score: 10.42

Depop

Score: 10.06

Hot Topic

Score: 8.43

Resident Evil

Score: 7.27

Fallout

Score: 7.06

SoundCloud

Score: 6.21

Prismacolor

Score: 5.70

Brand	Category	Score
MOOG		17.61
Ableton		14.74
Bloodborne		14.40
Mixcloud		11.77
Akai		11.53
Lime Crime		10.42
Depop		10.06
Hot Topic		8.43
Resident Evil		7.27
Fallout		7.06
SoundCloud		6.21
Prismacolor		5.70
God of War		5.61
Capcom		5.47
Vivienne Westwood		5.42
SpeedPaint		5.28
RAZER		5.23
Cartoon Network		5.21
Dr. Martens		5.04
Sega		5.01
Mortal Kombat		4.49
Final Fantasy		4.09
Spotify Music		4.07
Gundam		3.77
Comedy Central		3.64
Polaroid		3.54
Warner Bros		3.51
Nickelodeon		3.50
Lollapalooza		3.32
Matrix		3.18
Monster Beverage		3.13
Nintendo		3.11
Showtime		2.91
Tomorrowland		2.84
Carhartt		2.72
Pokemon Go		2.69
Kodak		2.69
Fujifilm		2.65
Columbia Pictures		2.65
Coachella		2.65
Sprite		2.57
Activision Blizzard		2.53
League of Legends		2.52
Pokemon		2.49
Beats Electronics		2.42
Chrysler		2.32
Vans		2.20
Paramount Pictures		2.19
MTV		2.19
NYX Cosmetics		2.15