Parni valjak
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
80,979
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:18:48 UTC
Genres
Biography
Parni valjak is a clear fit for 18-24 & 25-34 audiences with strength across SERBIA, CROATIA, BOSNIA & HERZEGOVINA. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,441 avg views per post); Instagram builds the community layer. Affinity data highlights Brioni, Paulaner, Tesla Motors, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,979 · Engagements 673 · Rate 0.8% Posts 978 · Views 2,441 · Avg Likes 671 · Avg Comments 7 · Avg Views 2,441 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 33% 25-34: 32% 35-44: 19% 45-64: 12% |
Largest: 18-24 (33%); next: 25-34 (32%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
SERBIA (27%) CROATIA (24%) BOSNIA & HERZEGOVINA (12%) SLOVENIA (9%) NORTH MACEDONIA (6%) |
Top regions: SERBIA (27%), CROATIA (24%), BOSNIA & HERZEGOVINA (12%) |
| Platform Engagement | Instagram: 591 avg likes/post · Youtube: 2,441 avg views/post | Best reach: Youtube 2,441 avg views; best engagement: Instagram 591 avg likes |
Top Brand Affinities
Brioni
Paulaner
Tesla Motors
Opel
UEFA
Nescafé
Jack Daniels
Huawei
Citroen
NBC
Valentino
Skoda
| Brand | Category | Score |
|---|---|---|
| Brioni | 66.77 | |
| Paulaner | 7.80 | |
| Tesla Motors | 6.78 | |
| Opel | 5.74 | |
| UEFA | 4.05 | |
| Nescafé | 3.59 | |
| Jack Daniels | 3.56 | |
| Huawei | 3.12 | |
| Citroen | 3.03 | |
| NBC | 2.83 | |
| Valentino | 2.63 | |
| Skoda | 2.26 | |
| Red Bull | 2.19 | |
| Converse | 2.11 | |
| Peugeot | 2.02 | |
| Aperol | 2.02 | |
| Fiat | 1.88 | |
| Coca-Cola | 1.85 | |
| Renault | 1.74 | |
| Yamaha | 1.70 | |
| musical.ly | 1.63 | |
| Travelgram | 1.62 | |
| Harley-Davidson | 1.59 | |
| Heineken | 1.56 | |
| Pizza Lover | 1.50 | |
| Herbalife | 1.49 | |
| Ferrero | 1.46 | |
| FIFA | 1.41 | |
| HBO | 1.39 | |
| The Olympic Games | 1.38 | |
| National Geographic | 1.37 | |
| Nikon | 1.37 | |
| Volkswagen | 1.35 | |
| Guess | 1.34 | |
| Ray-Ban | 1.34 | |
| Warner Bros | 1.33 | |
| Audi | 1.28 | |
| NBA | 1.24 | |
| Lego | 1.14 | |
| OREO | 1.12 | |
| Beats Electronics | 1.12 | |
| Guinness | 1.09 | |
| BMW | 1.07 | |
| Mercedes-Benz | 1.06 | |
| Canon | 1.05 | |
| UFC | 0.99 | |
| Zara | 0.96 | |
| Sony | 0.96 | |
| Nutella | 0.95 | |
| GoPro | 0.94 |
Official Profiles
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LoginArtist: Parni valjak
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
