Parker McCollum
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,746,341
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:30 UTC
Genres
Biography
In addition to his musical accomplishments, McCollum has garnered industry recognition, winning the ACM award for New Male Artist of the Year in March 2022 and the CMT “Breakthrough Video of the Year” award in April 2022. With over 40 sold-out shows in 2021, including record-breaking crowds in various cities and a successful debut at RODEOHOUSTON, McCollum continues to captivate audiences with his music and live performances. For more information on Parker McCollum and his music, visit www.ParkerMcCollum.com.
Parker McCollum stands out with 18-24 & 25-34 audiences across UNITED STATES, CANADA, INDIA. The profile is male-leaning (53%), and content lands hardest on Tiktok, where posts average 97,050 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Houston Livestock Show and Rodeo, Ariat, Sherri Hill, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Parker McCollum a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,746,341 · Engagements 31,101 · Rate 1.1% Posts 589 · Views 113,108 · Avg Likes 30,391 · Avg Comments 292 · Avg Views 113,108 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 33% 35-44: 15% 45-64: 8% |
Largest: 18-24 (38%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (83%) CANADA (3%) INDIA (2%) NIGERIA (2%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (83%), CANADA (3%), INDIA (2%) |
| Platform Engagement | Instagram: 22,272 avg likes/post · Tiktok: 97,050 avg views/post · Youtube: 16,058 avg views/post | Best reach: Tiktok 97,050 avg views; best engagement: Instagram 22,272 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Ariat
Sherri Hill
Miller Lite
Coors
Barstool Sports
Bud Light
Margaritaville
Busch
Carhartt
Arbonne
Free People
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 109.14 | |
| Ariat | 50.59 | |
| Sherri Hill | 36.73 | |
| Miller Lite | 23.33 | |
| Coors | 17.92 | |
| Barstool Sports | 12.28 | |
| Bud Light | 11.07 | |
| Margaritaville | 10.50 | |
| Busch | 9.42 | |
| Carhartt | 9.16 | |
| Arbonne | 9.03 | |
| Free People | 8.68 | |
| Verizon | 7.53 | |
| Chick-fil-A | 7.18 | |
| Gillette | 7.12 | |
| GMC | 6.34 | |
| T.J. Maxx | 6.30 | |
| Steve Madden | 6.22 | |
| Target | 5.88 | |
| American Eagle | 5.68 | |
| Lululemon Athletica | 5.67 | |
| OLD NAVY | 5.14 | |
| Kroger | 5.04 | |
| Cadillac | 4.86 | |
| Abercrombie & Fitch | 4.85 | |
| Coach | 4.44 | |
| Heinz | 4.43 | |
| Iberostar Hotels & Resorts | 4.39 | |
| Holden | 4.14 | |
| NORDSTROM | 4.04 | |
| Taco Bell | 4.01 | |
| Redken | 3.92 | |
| FedEx | 3.65 | |
| Chrysler | 3.54 | |
| Walmart | 3.50 | |
| Lollapalooza | 3.44 | |
| Oakley | 3.43 | |
| Urban Outfitters | 3.43 | |
| Dodge | 3.30 | |
| Budweiser | 3.21 | |
| Bentley | 3.18 | |
| Jeep | 3.11 | |
| Gatorade | 3.11 | |
| ESPN | 3.01 | |
| shein | 2.89 | |
| Sunnies Studios | 2.86 | |
| Monster Beverage | 2.71 | |
| Chevrolet | 2.67 | |
| Ford | 2.64 | |
| SheInside | 2.49 |
Official Profiles
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LoginArtist: Parker McCollum
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 04:30 UTC | Parker McCollum, Jake Worthington, Jarrod Morris | Dickies Arena | Fort Worth, United States | |
| 2026-01-15 08:00 UTC | Crash My Playa 2026 | Moon Palace Golf & Spa Resort | Cancún, Mexico | — |
| 2026-01-16 02:00 UTC | Luke Bryan’s Crash My Playa 2026 | Moon Palace Cancun | Cancún, Mexico | — |
| 2026-01-24 03:00 UTC | Parker McCollum, Jake Worthington, William Beckmann | Don Haskins Center | El Paso, United States | |
| 2026-01-24 03:30 UTC | Parker McCollum, Jake Worthington | Don Haskins Center, UTEP | El Paso, United States | |
| 2026-01-25 03:30 UTC | Parker McCollum, Jake Worthington, William Beckmann | Desert Diamond Arena | Glendale, United States | |
| 2026-01-30 03:30 UTC | Parker McCollum, Jackson Wendell | Bert Ogden Arena | Edinburg, United States | |
| 2026-01-31 03:00 UTC | Parker McCollum, Jake Worthington, Jackson Wendell | American Bank Center Arena | Corpus Christi, United States | |
| 2026-01-31 03:30 UTC | Parker McCollum, Jake Worthington | Hilliard Center Arena | Corpus Christi, United States | |
| 2026-02-01 03:30 UTC | Parker McCollum, Jake Worthington, Jackson Wendell | Frost Bank Center | San Antonio, United States | |
| 2026-02-06 03:00 UTC | Parker McCollum, Tyler Halverson | Pavilion at Ole Miss | University, United States | |
| 2026-02-06 03:30 UTC | Parker McCollum | Pavilion at Ole Miss | University, United States | |
| 2026-02-07 03:00 UTC | Parker McCollum, Tyler Halverson | Oakland Arena | Oakland, United States | |
| 2026-02-07 03:30 UTC | Parker McCollum, Jake Worthington, Tyler Halverson | Rupp Arena | Lexington, United States | |
| 2026-02-08 03:30 UTC | Parker McCollum, Jake Worthington, Tyler Halverson | Salem Civic Center | Salem, United States | |
| 2026-02-13 03:00 UTC | Parker McCollum, Tyler Halverson | Lawrence Joel Veterans Memorial Coliseum | Winston-Salem, United States | |
| 2026-02-13 03:30 UTC | Parker McCollum, Jake Worthington, Tyler Halverson | Lawrence Joel Veterans Memorial (LJVM) Coliseum | Winston-Salem, United States | |
| 2026-02-14 03:00 UTC | Parker McCollum, Tyler Halverson | Auburn Arena | Auburn, United States | |
| 2026-02-14 03:30 UTC | Parker McCollum | Neville Arena, Auburn University | Auburn, United States | |
| 2026-02-15 03:30 UTC | Parker McCollum, Tyler Halverson | Enmarket Arena | Savannah, United States | |
| 2026-03-27 02:30 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | Hertz Arena | estero, United States | |
| 2026-03-28 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | St. Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-28 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | Saint Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-29 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | St. Augustine Amphitheatre | Saint Augustine, United States | |
| 2026-03-29 02:00 UTC | Max McNown, Parker McCollum, Laci Kaye Booth | Saint Augustine Amphitheatre | Saint Augustine, United States |
