Paranoid London

Paranoid London — electronic artist from GB.

Ten years ago, Paranoid London Records and the band Paranoid London rose from the ashes of a struggling vinyl industry, defying the downward sales trend with…

Influence: 50.21% Fanbase: 22.92% Trending: 63.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 168.50% • Very Strong

As of 2025-09-08

32,243

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:33 UTC

Genres

electronicelectronicfloat househousetechno

Biography

Ten years ago, Paranoid London Records and the band Paranoid London rose from the ashes of a struggling vinyl industry, defying the downward sales trend with their raw, danceable tracks tailored for DJs and dancers. Their music, characterized by a lack of promotion and a stripped-down, gritty sound, quickly became sought-after modern classics fetching high prices on platforms like discogs. The band's live performances, previously shrouded in anonymity, captivated audiences with a unique blend of electronic funk and Mutado Pintado's intense vocals, propelling them to the forefront of the disco scene and landing them gigs at renowned venues and festivals, supporting acts like Fat White Family, The Chemical Brothers, and Soulwax.

With a second album now completed and their identity no longer a secret, Paranoid London is poised for a new live show, building on their reputation for delivering electrifying performances that break away from the mainstream dance music offerings. Their rapid ascent to the top of the disco hierarchy has seen them grace stages at prestigious venues like Panorama Bar, Glastonbury's Block9, Sonar, and Dekmantel, garnering a dedicated following eagerly anticipating their next move.

Top Brand Affinities

Report Date: 2025-09-08

Paranoid London draws 25-34 & 18-24 audiences and holds attention in UNITED KINGDOM, UNITED STATES, FRANCE. The skew is heavily male (82%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 2,794 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Allen & Heath, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paranoid London score 1.67% — Moderate bucket.

Brand: MixcloudBrand: Allen & HeathBrand: MOOG

Followers:32,243

Engagements:539

Rate:1.7%

Posts:431

Avg Likes:535

Avg Comments:21

Avg Views:2,794

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,243 · Engagements 539 · Rate 1.7% Posts 431 · Views 2,794 · Avg Likes 535 · Avg Comments 21 · Avg Views 2,794	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 30% 35-44: 19% 45-64: 7%	Largest: 25-34 (41%); next: 18-24 (30%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (14%) UNITED STATES (11%) FRANCE (9%) ITALY (6%) GERMANY (6%)	Top regions: UNITED KINGDOM (14%), UNITED STATES (11%), FRANCE (9%)
Platform Engagement	Instagram: 485 avg likes/post · Youtube: 2,794 avg views/post	Best reach: Youtube 2,794 avg views; best engagement: Instagram 485 avg likes

Top Brand Affinities

Mixcloud

Score: 168.50

Allen & Heath

Score: 114.10

MOOG

Score: 100.41

Ableton

Score: 58.23

Pioneer

Score: 45.88

Akai

Score: 37.99

SoundCloud

Score: 27.78

Tate Modern

Score: 15.81

Sennheiser

Score: 15.48

Vauxhall

Score: 14.50

Amazon Music

Score: 10.09

Atmos

Score: 9.86

Brand	Category	Score
Mixcloud		168.50
Allen & Heath		114.10
MOOG		100.41
Ableton		58.23
Pioneer		45.88
Akai		37.99
SoundCloud		27.78
Tate Modern		15.81
Sennheiser		15.48
Vauxhall		14.50
Amazon Music		10.09
Atmos		9.86
Vivienne Westwood		9.81
Selfridges		9.23
Stüssy		8.17
Stone Island		7.91
Garnier		7.80
Beats Electronics		7.22
Spotify Music		7.02
Carlsberg		5.75
Carhartt		4.91
Tomorrowland		4.79
Guinness		4.62
Tesco		4.00
Kickstarter		4.00
Coachella		3.90
Dr. Martens		3.79
Holden		3.69
Warner Bros		3.61
Kodak		3.51
BBC		3.51
Showtime		2.95
Polaroid		2.93
Vogue		2.60
Emporium		2.57
Lollapalooza		2.57
Aperol		2.22
Heineken		2.20
Supreme		2.18
Sunnies Studios		2.06
Paramount Pictures		1.96
Reebok		1.94
Pantone Inc		1.92
Sneakerhead		1.83
Fujifilm		1.82
Tinder		1.82
Red Bull		1.79
Versace		1.76
Lush		1.72
ASICS		1.72