Paquita la del Barrio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
774,311
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:53:00 UTC
Genres
Biography
Paquita la del Barrio has momentum with 18-24 & 25-34 audiences—particularly in MEXICO, UNITED STATES, SPAIN. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 88,100 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Univision, Cafecito, Houston Livestock Show and Rodeo signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 774,311 · Engagements 2,691 · Rate 0.3% Posts 3,168 · Views 97,392 · Avg Likes 2,377 · Avg Comments 61 · Avg Views 97,392 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 32% 35-44: 17% 45-64: 12% |
Largest: 18-24 (35%); next: 25-34 (32%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
MEXICO (31%) UNITED STATES (19%) SPAIN (8%) ARGENTINA (7%) COLOMBIA (5%) |
Top regions: MEXICO (31%), UNITED STATES (19%), SPAIN (8%) |
| Platform Engagement | Instagram: 334 avg likes/post · Tiktok: 88,100 avg views/post · Youtube: 9,292 avg views/post | Best reach: Tiktok 88,100 avg views; best engagement: Tiktok 1,916 avg likes |
Top Brand Affinities
Univision
Cafecito
Houston Livestock Show and Rodeo
Amazon Music
Movistar
Suavecito
American Airlines
VidaSana
Alexander McQueen
Power Rangers
Resident Evil
Colgate
| Brand | Category | Score |
|---|---|---|
| Univision | 54.79 | |
| Cafecito | 12.51 | |
| Houston Livestock Show and Rodeo | 7.98 | |
| Amazon Music | 7.93 | |
| Movistar | 7.01 | |
| Suavecito | 6.12 | |
| American Airlines | 5.46 | |
| VidaSana | 4.36 | |
| Alexander McQueen | 4.31 | |
| Power Rangers | 4.28 | |
| Resident Evil | 4.05 | |
| Colgate | 3.64 | |
| Benefit Cosmetics | 3.56 | |
| NORDSTROM | 3.38 | |
| Motorola | 3.22 | |
| Paramount Pictures | 3.19 | |
| GMC | 3.07 | |
| Forever 21 | 2.99 | |
| Versace | 2.69 | |
| Nokia | 2.64 | |
| Spotify Music | 2.50 | |
| Pandora | 2.48 | |
| Coachella | 2.25 | |
| Bellagio | 2.23 | |
| Snoopy And The Peanuts Gang | 2.19 | |
| Microsoft | 2.12 | |
| Pixar | 2.11 | |
| Walmart | 2.09 | |
| Nickelodeon | 2.04 | |
| Lacoste | 1.94 | |
| Target | 1.94 | |
| Pepsi | 1.91 | |
| Anastasia Beverly Hills | 1.85 | |
| Los Angeles Lakers | 1.84 | |
| Too Faced Cosmetics | 1.80 | |
| Guess | 1.80 | |
| Hollister Co | 1.80 | |
| Make Up For Ever | 1.78 | |
| LEGOLAND | 1.77 | |
| Warner Bros | 1.76 | |
| Fenty beauty | 1.75 | |
| Universal | 1.70 | |
| Chipotle Mexican Grill | 1.66 | |
| Victoria's Secret | 1.65 | |
| Calvin Klein | 1.64 | |
| Sephora | 1.60 | |
| Herbalife | 1.53 | |
| Cadillac | 1.51 | |
| Mitsubishi | 1.51 | |
| Huda Beauty | 1.47 |
Official Profiles
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LoginArtist: Paquita la del Barrio
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
