Papik

Papik — jazz & standards artist from IT.

Papik is the brainchild of Rome-based producer Nerio Poggi, known for his work in nu-jazz, soul, and pop, including collaborations with Mario Biondi. The…

Influence: 51.77% Fanbase: 21.96% Trending: 66.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 95.14% • Very Strong

As of 2025-09-09

2,624

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:52:34 UTC

Genres

jazz & standardsnu jazzjazzcontemporary vocal jazzsmooth jazzelectronicdanceeuropeanitalian lounge

Biography

Papik is the brainchild of Rome-based producer Nerio Poggi, known for his work in nu-jazz, soul, and pop, including collaborations with Mario Biondi. The project, rooted in the Nu-Jazz genre, features vocalists Ely Bruna and Alan Scaffardi, along with a talented lineup of musicians such as Fabrizio Foggia, Pierpaolo Ranieri, Fabio Tullio, and Massimo Guerra. Their debut album 'Rhythm of Life,' set for release on Irma La Douce, includes 14 tracks, including covers of Bruno Martino's 'E la chiamano estate' and Gnarls Barkley's 'Crazy.'

Papik, led by producer Nerio Poggi, showcases a Nu-Jazz sound with vocalists Ely Bruna and Alan Scaffardi. The project's debut album 'Rhythm of Life,' to be released on Irma La Douce, features musicians Fabrizio Foggia, Pierpaolo Ranieri, Fabio Tullio, and Massimo Guerra. The album includes 14 tracks, including covers of Bruno Martino's 'E la chiamano estate' and Gnarls Barkley's 'Crazy.'

Top Brand Affinities

Report Date: 2025-09-09

Papik resonates with 45-64 & 35-44 audiences and sustains presence in ITALY, UNITED STATES, SPAIN. The demographic is heavily male (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 41 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Akg, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Papik score 1.56% — Moderate bucket.

Brand: Warner MusicBrand: AkgBrand: Mixcloud

Followers:2,624

Engagements:41

Rate:1.6%

Posts:766

Avg Likes:41

Avg Comments:2

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,624 · Engagements 41 · Rate 1.6% Posts 766 · Views 0 · Avg Likes 41 · Avg Comments 2 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 37% 35-44: 33% 25-34: 23% 18-24: 6%	Largest: 45-64 (37%); next: 35-44 (33%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	ITALY (77%) UNITED STATES (3%) SPAIN (2%) FRANCE (2%) UNITED KINGDOM (2%)	Top regions: ITALY (77%), UNITED STATES (3%), SPAIN (2%)
Platform Engagement	Instagram: 41 avg likes/post	best engagement: Instagram 41 avg likes

Top Brand Affinities

Warner Music

Score: 95.14

Akg

Score: 69.70

Mixcloud

Score: 59.75

Damiani

Score: 56.68

MOOG

Score: 44.36

Sennheiser

Score: 38.94

Amazon Music

Score: 33.36

Pioneer

Score: 32.10

Pro Tools

Score: 28.77

Elisabetta Franchi

Score: 27.73

Akai

Score: 21.12

Ableton

Score: 20.86

Brand	Category	Score
Warner Music		95.14
Akg		69.70
Mixcloud		59.75
Damiani		56.68
MOOG		44.36
Sennheiser		38.94
Amazon Music		33.36
Pioneer		32.10
Pro Tools		28.77
Elisabetta Franchi		27.73
Akai		21.12
Ableton		20.86
Trussardi		18.09
Brunello		13.65
Peroni		12.36
NBC		11.70
Spotify Music		11.59
Arezzo		10.20
Superga		9.45
Campari		9.30
Dom Pérignon		9.23
Beats Electronics		8.34
musical.ly		7.77
Emporio Armani		7.27
Dolce & Gabbana		6.22
Selfiegram		5.66
Martini		5.51
Armani		5.28
SoundCloud		5.20
Aperol		5.04
Bulgari		4.91
Citroen		4.58
Alfa Romeo		4.43
Yamaha		3.71
Hilton		3.61
Fujifilm		3.45
Fiat		3.39
Pantone Inc		3.34
TOM FORD		3.31
Valentino		3.20
Snoopy And The Peanuts Gang		3.13
Tomorrowland		3.10
Columbia Pictures		2.99
Philips		2.93
Ray-Ban		2.73
Warner Bros		2.65
Versace		2.55
Volkswagen		2.53
Ducati		2.47
Ferrero		2.32