Paola Jara

Paola Jara — pop artist from CO.

Paola Jara, la reconocida cantante colombiana de música popular y rancheras, nació el 16 de mayo de 1983 en Apartadó, Antioquia. Con una potente voz, ha…

Influence: 57.73% Fanbase: 43.68% Trending: 64.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 39.86% • Very Strong

As of 2025-09-08

10,572,046

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:54 UTC

Genres

popmusica popular colombianaasian poplatinlatinregional mexican music

Biography

Paola Jara, la reconocida cantante colombiana de música popular y rancheras, nació el 16 de mayo de 1983 en Apartadó, Antioquia. Con una potente voz, ha interpretado éxitos como "Murió el amor" y "Que sufra, que chupe y que llore".

Consolidada como una de las mayores exponentes del género popular en Colombia, Paola Jara ha sido nominada a varios premios, como el "Mi Gente" y "Nuestra Tierra", ganando el reconocimiento en la industria y siendo galardonada como Mejor Artista Regional Popular en los Premios Heat 2021.

Top Brand Affinities

Report Date: 2025-09-08

Paola Jara draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, ECUADOR, VENEZUELA. The skew is heavily female (66%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 552,200 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Bodytech, Movistar, Mesoderm makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paola Jara score 0.49% — Low bucket.

Brand: BodytechBrand: MovistarBrand: Mesoderm

Followers:10,572,046

Engagements:51,629

Rate:0.5%

Posts:6,840

Avg Likes:49,835

Avg Comments:488

Avg Views:571,792

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,572,046 · Engagements 51,629 · Rate 0.5% Posts 6,840 · Views 571,792 · Avg Likes 49,835 · Avg Comments 488 · Avg Views 571,792	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 35-44: 9% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	COLOMBIA (63%) ECUADOR (14%) VENEZUELA (6%) UNITED STATES (5%) BOLIVIA (2%)	Top regions: COLOMBIA (63%), ECUADOR (14%), VENEZUELA (6%)
Platform Engagement	Instagram: 15,420 avg likes/post · Tiktok: 552,200 avg views/post · Youtube: 19,592 avg views/post	Best reach: Tiktok 552,200 avg views; best engagement: Tiktok 33,800 avg likes

Top Brand Affinities

Bodytech

Score: 39.86

Movistar

Score: 21.37

Mesoderm

Score: 10.74

VidaSana

Score: 8.71

Amazon Music

Score: 8.46

LATAM

Score: 8.42

American Airlines

Score: 6.03

Cafecito

Score: 6.02

Suavecito

Score: 5.79

KIA

Score: 5.03

Renault

Score: 2.64

Baileys

Score: 2.60

Brand	Category	Score
Bodytech		39.86
Movistar		21.37
Mesoderm		10.74
VidaSana		8.71
Amazon Music		8.46
LATAM		8.42
American Airlines		6.03
Cafecito		6.02
Suavecito		5.79
KIA		5.03
Renault		2.64
Baileys		2.60
BBC		2.14
Bellagio		2.01
Herbalife		1.93
Heineken		1.70
Pixar		1.69
Huawei		1.50
Honda		1.50
shein		1.20
SheInside		1.18
Zara		1.14
Pepsi		1.11
Mazda		1.06
musical.ly		1.06
Calvin Klein		1.05
Chevrolet		1.04
Suzuki		1.00
Coca-Cola		0.99
OREO		0.97
Yamaha		0.97
Airbnb		0.95
Marvel		0.91
Pandora		0.88
NBA		0.87
Ferrari		0.82
Lego		0.79
Lamborghini		0.75
Spotify Music		0.66
DC Entertainment		0.64
Toyota		0.62
Ford		0.61
Walt Disney		0.60
Netflix		0.59
Prada		0.59
Canon		0.58
Travelgram		0.56
BMW		0.56
Porsche		0.55
HBO		0.55