Paloma San Basilio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
48,609
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:48:17 UTC
Genres
Biography
Paloma San Basilio connects with 45-64 & 25-34 audiences and shows durable traction across SPAIN, COLOMBIA, MEXICO. With a heavily male (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,561 avg views per post; Youtube adds dependable engagement depth. Overlap with Univision, Elinchrom, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Paloma San Basilio moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,609 · Engagements 65 · Rate 0.1% Posts 223 · Views 1,561 · Avg Likes 55 · Avg Comments 9 · Avg Views 1,561 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 29% 25-34: 28% 35-44: 26% 18-24: 15% |
Largest: 45-64 (29%); next: 25-34 (28%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
SPAIN (19%) COLOMBIA (11%) MEXICO (11%) ARGENTINA (8%) UNITED STATES (8%) |
Top regions: SPAIN (19%), COLOMBIA (11%), MEXICO (11%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 1,561 avg views/post | Best reach: Youtube 1,561 avg views; best engagement: Youtube 55 avg likes |
Top Brand Affinities
Univision
Elinchrom
Live Nation
Victoria Beckham
Fnac
Warner Music
Desigual
Barbie
Manolo Blahnik
American Airlines
Daewoo
Movistar
| Brand | Category | Score |
|---|---|---|
| Univision | 219.64 | |
| Elinchrom | 85.13 | |
| Live Nation | 53.75 | |
| Victoria Beckham | 44.79 | |
| Fnac | 43.36 | |
| Warner Music | 39.19 | |
| Desigual | 31.86 | |
| Barbie | 28.53 | |
| Manolo Blahnik | 28.18 | |
| American Airlines | 27.93 | |
| Daewoo | 26.05 | |
| Movistar | 23.90 | |
| Chopard | 20.77 | |
| BOXYCHARM | 20.34 | |
| Jean Paul Gaultier | 17.61 | |
| Pantene | 16.73 | |
| Amazon Music | 12.88 | |
| Everlast | 12.78 | |
| Pro Tools | 12.70 | |
| Atmos | 11.91 | |
| Patek Philippe | 11.38 | |
| NBC | 10.64 | |
| Maison Margiela | 10.08 | |
| Cafecito | 9.30 | |
| MATTEL | 9.11 | |
| Bethesda Softworks | 9.00 | |
| Dsquared | 8.54 | |
| Schwarzkopf | 8.37 | |
| iHeartRadio Music Awards | 6.92 | |
| Pantone Inc | 6.87 | |
| VidaSana | 6.37 | |
| Wella | 6.03 | |
| MTV | 5.71 | |
| Summit Entertainment | 5.50 | |
| Spotify Music | 5.43 | |
| Pixar | 5.13 | |
| Dolce & Gabbana | 4.80 | |
| ASOS | 4.77 | |
| Skoda | 4.76 | |
| Kia Motors | 4.67 | |
| Columbia Pictures | 4.62 | |
| Armani | 4.45 | |
| Guess | 4.42 | |
| Lacoste | 4.29 | |
| TOM FORD | 4.09 | |
| Calvin Klein | 4.00 | |
| Versace | 3.93 | |
| Balenciaga | 3.84 | |
| Sony | 3.68 | |
| Vogue | 3.67 |
Official Profiles
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LoginArtist: Paloma San Basilio
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-13 02:00 UTC | Paloma San Basilio | James L. Knight Center | Miami, United States |
