Palaye Royale

Palaye Royale — pop artist from US.

"Death or Glory" is a powerful and intense track that showcases the raw energy and passion of the band. The lyrics delve into themes of risk and defiance,…

Influence: 62.57% Fanbase: 49.29% Trending: 69.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 29.37% • Very Strong

As of 2025-09-21

1,179,812

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:32:50 UTC

Genres

popvegas indierockmodern rockrockalternative rockalternativemodern alternative rockindie rock

Biography

"Death or Glory" is a powerful and intense track that showcases the raw energy and passion of the band. The lyrics delve into themes of risk and defiance, challenging listeners to embrace the possibility of failure in the pursuit of greatness. The driving instrumentation and aggressive vocals create a sense of urgency and determination, making it a standout anthem for those who are unafraid to take bold risks in their lives. Overall, "Death or Glory" is a high-octane and electrifying song that leaves a lasting impact on the listener with its unapologetic attitude and relentless drive.

Top Brand Affinities

Report Date: 2025-09-21

Palaye Royale resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, MEXICO. With a heavily female (67%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (39,850 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Hot Topic, Arctic Fox hair Color, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Palaye Royale score 1.92% — Moderate bucket.

Brand: Hot TopicBrand: Arctic Fox hair ColorBrand: Live Nation

Followers:1,179,812

Engagements:22,605

Rate:1.9%

Posts:1,130

Avg Likes:21,887

Avg Comments:190

Avg Views:43,103

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,179,812 · Engagements 22,605 · Rate 1.9% Posts 1,130 · Views 43,103 · Avg Likes 21,887 · Avg Comments 190 · Avg Views 43,103	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 21% 13-17: 9% 35-44: 6%	Largest: 18-24 (61%); next: 25-34 (21%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (7%) MEXICO (4%) RUSSIA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (7%), MEXICO (4%)
Platform Engagement	Instagram: 14,106 avg likes/post · Tiktok: 39,850 avg views/post · Youtube: 3,253 avg views/post	Best reach: Tiktok 39,850 avg views; best engagement: Instagram 14,106 avg likes

Top Brand Affinities

Hot Topic

Score: 29.37

Arctic Fox hair Color

Score: 25.35

Live Nation

Score: 21.99

Monster High

Score: 10.20

Five Nights at Freddy's

Score: 9.29

Resident Evil

Score: 3.99

Dr. Martens

Score: 3.92

iHeartRadio Music Awards

Score: 3.86

Prismacolor

Score: 3.78

Pull&Bear

Score: 3.69

Bershka

Score: 3.26

The Witcher

Score: 3.12

Brand	Category	Score
Hot Topic		29.37
Arctic Fox hair Color		25.35
Live Nation		21.99
Monster High		10.20
Five Nights at Freddy's		9.29
Resident Evil		3.99
Dr. Martens		3.92
iHeartRadio Music Awards		3.86
Prismacolor		3.78
Pull&Bear		3.69
Bershka		3.26
The Witcher		3.12
Lollapalooza		3.00
AMC		2.86
Spotify Music		2.81
Polaroid		2.73
Showtime		2.73
Monster Beverage		2.72
Chrysler		2.71
Urban Decay Cosmetics		2.70
League of Legends		2.59
CBS Television Studios		2.54
Walmart		2.47
NYX Cosmetics		2.39
CBS		2.34
BBC		2.19
Too Faced Cosmetics		2.18
MTV		2.16
Vans		2.14
Tarte Cosmetics		1.98
Primark		1.91
Pixar		1.84
Marvel Entertainment		1.84
Star Wars		1.77
Anastasia Beverly Hills		1.76
Pokemon		1.73
DC Entertainment		1.72
Fenty beauty		1.69
Marvel		1.68
Activision Blizzard		1.67
Coachella		1.65
Converse		1.61
Calvin Klein		1.61
SoundCloud		1.59
Pepsi		1.58
Sprite		1.57
Transformers		1.54
Pokemon Go		1.53
Forever 21		1.51
Universal		1.48