Pa Salieu

Pa Salieu — hip-hop & rap artist from GB.

Pa Salieu, the pioneering artist from Coventry, has established himself as a leading voice in British music with his distinctive blend of Gambian folk and…

Influence: 57.81% Fanbase: 39.40% Trending: 67.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 30.56% • Very Strong

As of 2025-09-09

795,096

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:39:27 UTC

Genres

hip-hop & raphip-hop/rapafroswinguk hip hopuk alternative hip hopcontemporary hip hophip hop

Biography

Pa Salieu, the pioneering artist from Coventry, has established himself as a leading voice in British music with his distinctive blend of Gambian folk and contemporary rap. From his anthemic debut singles like 'Frontline' and 'My Family' to his critically acclaimed albums 'Send Them to Coventry' and 'Afrikan Rebel,' Pa's music reflects his cultural roots and resonates with audiences, earning him accolades such as BBC's Sound Of 2021 and a BRITs Rising Star nomination. His recent releases, including 'Belly' and 'Allergy,' showcase a bold evolution in sound and storytelling, blending traditional Gambian sounds with modern production.

Pa Salieu's music serves as a vehicle for personal and collective expression, as seen in his project 'Afrikan Alien,' where he continues to push boundaries and deliver authentic narratives. With a commitment to freedom of speech and a revolutionary spirit, Pa's melodic cadence and powerful storytelling not only captivate listeners but also aim to uplift and inspire, offering an unfiltered glimpse into his journey and experiences.

Top Brand Affinities

Report Date: 2025-09-09

Pa Salieu commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (81%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (81,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Stone Island, ITV points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pa Salieu score 5.06% — Very Strong bucket.

Brand: MixcloudBrand: Stone IslandBrand: ITV

Followers:795,096

Engagements:40,217

Rate:5.1%

Posts:343

Avg Likes:38,946

Avg Comments:602

Avg Views:103,012

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 795,096 · Engagements 40,217 · Rate 5.1% Posts 343 · Views 103,012 · Avg Likes 38,946 · Avg Comments 602 · Avg Views 103,012	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 41% 35-44: 5% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (41%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (28%) UNITED STATES (10%) FRANCE (6%) KENYA (5%) GERMANY (4%)	Top regions: UNITED KINGDOM (28%), UNITED STATES (10%), FRANCE (6%)
Platform Engagement	Instagram: 21,992 avg likes/post · Tiktok: 81,000 avg views/post · Youtube: 22,012 avg views/post	Best reach: Tiktok 81,000 avg views; best engagement: Instagram 21,992 avg likes

Top Brand Affinities

Mixcloud

Score: 30.56

Stone Island

Score: 20.45

ITV

Score: 17.94

Palm Angels

Score: 17.44

Selfridges

Score: 14.22

True Religion

Score: 13.09

Moncler

Score: 12.78

Foot Locker

Score: 12.08

Nasty Gal

Score: 11.19

Dsquared

Score: 11.10

Amazon Music

Score: 10.83

Vauxhall

Score: 10.80

Brand	Category	Score
Mixcloud		30.56
Stone Island		20.45
ITV		17.94
Palm Angels		17.44
Selfridges		14.22
True Religion		13.09
Moncler		12.78
Foot Locker		12.08
Nasty Gal		11.19
Dsquared		11.10
Amazon Music		10.83
Vauxhall		10.80
SoundCloud		10.40
Acne Studios		10.18
Ableton		10.14
Stüssy		9.65
Zalando		9.55
Pioneer		9.38
Accor Hotels		9.06
ASOS		8.74
Alexander McQueen		8.44
Vivienne Westwood		8.02
JACQUEMUS		7.77
River Island		7.23
boohoo		7.19
Beats Electronics		7.19
Hennessy		6.92
BALMAIN		6.71
Emporio Armani		6.55
Carhartt		6.29
Maison Margiela		6.16
MISSGUIDED		5.65
The North Face		5.53
Spotify Music		5.44
Champion		5.43
Dr. Martens		5.41
Clarks		5.34
Loewe		4.98
Balenciaga		4.76
Urban Outfitters		4.65
Supreme		4.64
BBC		4.62
Kodak		4.53
Versace		4.51
Timberland		4.30
Pull&Bear		4.24
Tesco		4.18
Sneakerhead		3.83
Topshop		3.54
Burberry		3.49