P. Montana

P. Montana — hip-hop & rap artist from ZA.

P Montana is a key figure in the British music scene, with his Soundcloud and Mixcloud pages garnering 20 million plays and launching the careers of artists…

Influence: 55.16% Fanbase: 56.71% Trending: 54.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 92.07% • Very Strong

As of 2025-09-08

33,751

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:36 UTC

Genres

hip-hop & rapafroswing

Biography

P Montana is a key figure in the British music scene, with his Soundcloud and Mixcloud pages garnering 20 million plays and launching the careers of artists like J Hus and Yxng Bane. His influence extends to live performances at major events like Notting Hill Carnival and headline shows at venues like O2 Islington.

Growing up in a Ghanaian household in east London, P Montana's love for Afrobeats, Grime, Dancehall, and Hip Hop led him to DJing and organizing his own events, showcasing emerging artists in the scene. His "Rah Boy Vol. 1" compilation, featuring artists like NSG and Tion Wayne, solidifies his position as a key player in the UK underground music scene, released through his own label 'Rah Boy' and recorded at Red Bull's studios.

Top Brand Affinities

Report Date: 2025-09-08

P. Montana has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, GHANA, NIGERIA. A male-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 19,402 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, ITV, Pioneer signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist P. Montana score 57.49% — Very Strong bucket.

Brand: MixcloudBrand: ITVBrand: Pioneer

Followers:33,751

Engagements:19,402

Rate:57.5%

Posts:210

Avg Likes:19,402

Avg Comments:106

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,751 · Engagements 19,402 · Rate 57.5% Posts 210 · Views 0 · Avg Likes 19,402 · Avg Comments 106 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 59% 18-24: 20% 35-44: 17% 13-17: 2%	Largest: 25-34 (59%); next: 18-24 (20%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED KINGDOM (61%) GHANA (8%) NIGERIA (7%) UNITED STATES (7%) UNITED ARAB EMIRATES (1%)	Top regions: UNITED KINGDOM (61%), GHANA (8%), NIGERIA (7%)
Platform Engagement	Instagram: 19,402 avg likes/post	best engagement: Instagram 19,402 avg likes

Top Brand Affinities

Mixcloud

Score: 92.07

ITV

Score: 34.88

Pioneer

Score: 31.80

boohoo

Score: 30.98

MISSGUIDED

Score: 28.82

Kurt Geiger

Score: 25.59

Sky Sports

Score: 24.60

Selfridges

Score: 23.29

Warner Music

Score: 22.82

ASOS

Score: 22.30

Amazon Music

Score: 21.09

Live Nation

Score: 20.95

Brand	Category	Score
Mixcloud		92.07
ITV		34.88
Pioneer		31.80
boohoo		30.98
MISSGUIDED		28.82
Kurt Geiger		25.59
Sky Sports		24.60
Selfridges		23.29
Warner Music		22.82
ASOS		22.30
Amazon Music		21.09
Live Nation		20.95
River Island		17.32
True Religion		15.49
Hennessy		15.14
Vauxhall		14.87
Palm Angels		14.23
SoundCloud		13.18
Nasty Gal		11.45
Ellesse		10.81
Alexander Wang		9.76
Foot Locker		9.04
Topshop		8.94
Marks & Spencer		8.56
JACQUEMUS		8.51
Next		8.43
BBC		8.40
New Era		8.38
Johnnie Walker		8.18
Fenty beauty		7.92
Primark		7.81
Harrods		7.79
Spotify Music		7.71
Alexander McQueen		7.48
Ableton		7.09
Beats Electronics		6.99
Dsquared		6.59
Christian Louboutin		6.56
Stone Island		6.26
FashionNova		6.16
Vivienne Westwood		6.14
Maison Margiela		6.10
Loewe		5.84
Emporio Armani		5.83
Champion		5.57
Clarks		5.23
Gymshark		5.02
Moncler		5.01
shein		4.99
Jimmy Choo		4.98