Nick Lowe

Nick Lowe — pop artist from GB.

Nick Lowe is a versatile artist known for his songwriting that blends humor and emotion, his influential production work, and his charming vocals. He has had a…

Influence: 57.66% Fanbase: 37.20% Trending: 67.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 27.70% • Very Strong

As of 2025-09-30

20,420

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:30:40 UTC

Genres

poppower popclassic uk popcountrycountry rockrockroots rockart rockpub rockrockheartland rockmellow goldalternativealternative countryfolk & traditionalfolkfolk rocksinger-songwriter

Biography

Nick Lowe is a versatile artist known for his songwriting that blends humor and emotion, his influential production work, and his charming vocals. He has had a diverse career, from pioneering pub rock with Brinsley Schwarz in the early 1970s to producing seminal albums for punk and new wave acts like Elvis Costello and the Damned. Lowe later found success as a power pop artist with hits like "Cruel to Be Kind" before transitioning into a sophisticated crooner and country-rock artist, eventually collaborating with Los Straitjackets on albums like Indoor Safari in 2024.

Born into a military family and raised in Kent, Lowe's musical journey began in various bands before forming Brinsley Schwarz in the late '60s. The band played a crucial role in the pub rock movement, setting the stage for punk rock in the '70s. Lowe's solo career took off after leaving United Artists and joining Stiff Records, producing hits like "(I Love the Sound Of) Breaking Glass" and "Cruel to Be Kind." Despite personal struggles with alcohol, Lowe continued to evolve his sound, delving into roots rock and Americana in the '80s and '90s, leading to critical acclaim and a successful solo career that continues to thrive today with collaborations like Indoor Safari.

Top Brand Affinities

Report Date: 2025-09-30

Nick Lowe builds repeat engagement among 45-64 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (346 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Mixcloud, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nick Lowe score 6.57% — Very Strong bucket.

Brand: AmpegBrand: MixcloudBrand: MOOG

Followers:20,420

Engagements:1,341

Rate:6.6%

Posts:816

Avg Likes:1,341

Avg Comments:25

Avg Views:346

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,420 · Engagements 1,341 · Rate 6.6% Posts 816 · Views 346 · Avg Likes 1,341 · Avg Comments 25 · Avg Views 346	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 40% 25-34: 23% 35-44: 21% 18-24: 15%	Largest: 45-64 (40%); next: 25-34 (23%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (9%) CANADA (5%) AUSTRALIA (3%) JAPAN (3%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (9%), CANADA (5%)
Platform Engagement	Instagram: 1,337 avg likes/post · Youtube: 346 avg views/post	Best reach: Youtube 346 avg views; best engagement: Instagram 1,337 avg likes

Top Brand Affinities

Ampeg

Score: 27.70

Mixcloud

Score: 27.69

MOOG

Score: 23.53

Live Nation

Score: 22.45

Marshall

Score: 18.95

Hasselblad

Score: 14.15

Tate Modern

Score: 13.12

Pro Tools

Score: 12.08

Fred Perry

Score: 12.02

Paul Smith

Score: 11.13

Nixon

Score: 9.98

Schwartz's

Score: 9.92

Brand	Category	Score
Ampeg		27.70
Mixcloud		27.69
MOOG		23.53
Live Nation		22.45
Marshall		18.95
Hasselblad		14.15
Tate Modern		13.12
Pro Tools		12.08
Fred Perry		12.02
Paul Smith		11.13
Nixon		9.98
Schwartz's		9.92
Amazon Music		9.30
Paramount Pictures		9.16
Vivienne Westwood		8.60
Hurley		8.34
Vauxhall		8.32
Selfridges		7.17
Spotify Music		6.97
Leica		6.68
Guinness		6.56
Clarks		5.86
Wilton		5.83
Oculus		5.81
Cadillac		5.43
Holden		5.34
Kroger		5.10
BBC		5.03
Coors		4.84
Pfizer		4.83
Pilsner Urquell		4.75
Emporium		4.66
Margaritaville		4.58
Kickstarter		4.55
Polaroid		4.14
Pixar		4.05
Warner Bros		3.87
Snoopy And The Peanuts Gang		3.80
Kodak		3.77
Columbia Pictures		3.70
MTV		3.60
Campari		3.60
Heinz		3.56
Airbnb		3.54
Dr. Martens		3.28
Philips		3.12
NBC		3.10
Coachella		3.06
Panasonic		2.86
Citroen		2.80